Fluff versus facts?
TVNZ’s Breakfast and TV3′s Firstline compete for audience from 6 am. There’s overlap, but there’s a clear difference and they are clearly addressing different markets, as these promotional tweets illustrate this morning.
TVNZ’s Breakfast @BreakfastonOne
15 minutes to on air and we are waiting for our lovely Director
@shegelouise to return to the Control Room.
Rachel Smalley @Rachel_Smalley
Good morning, and we’re on-air.
@FirstlineNZ No fluff, just the facts.
We each take our pick. Further illustrating the difference – here are their tweets from yesterday during their shows:
| TVNZ’s Breakfast @BreakfastonOneToday we are talking ‘The State of the Nation’. @DavidShearerMP lays out his plan then @johnkeypm talks unemployment and apprenticeships.
What would be on your ultimate bucket list? A new comps been launched to find the best list so shortly @Lacey_Wilson dreams about hers! Here’s the link to our chat with a TVNZ Current Affairs Producer who worked with @paul_holmes in the early days. |
Firstline @FirstlineNZ232 die in panicky stampede in Brazil club fireBorrow more money, Govt toldTriple-dip recession looms for UK
No ‘super city’ for Wellington – mayor Arts and music key to waterfront’s success Shearer defends policy-free speech Trotter: Good start to the year for Shearer Mega: Service improves as visitors drop off Pilgrams gather at the Ganges |
I prefer facts without the fluff so usually have Firstline on (if there’s no live sport to watch), but most of my attention is on the Internet, looking for a range of news and commentary sources, and of course compiling blog posts.
And I keep an eye on Twitter so am influenced by the tweets announcing upcoming items.
