Government versus Opposition

In response to the latest Roy Morgan poll result at The Standard:

Ad:

On the Government’s side:
– Key understands that wall to wall media coverage is the best way to stay popular
– Chinese voter intentions will harden to National in Auckland
– The National front bench are firing, and providing Key with strong coverage
– TPP protests appear not to have touched underlying popularity

On the Opposition:
– They Opposition remain a long way from looking like an alternative government
– The rural economy has not yet fully soured. (It will)
– Criticising real estate capital growth is not popular
– Winston Peters continues to get better media traction than Little
– Greens have no MSM profile currently

It’s making 2017 look hard for the Progressive side of the fence.
Should have been firing by now.

Colonial Rawshark:

I agree with all your points. Previously I had thought your statements around the ‘inevitable decline’ of the Key Govt as probably being a bit too early and a bit too optimistic.

Colonial Rawshark (Tat Loo) is a maverick LOabour realist.

This seems like a reasonable assessment of the current state of play.

Blog comments on the unpublished polls

Whale Oil broke the Labour internal polling story.I posted on The Standard’s take on it in Labour’s internal polling.

Cameron Slater has since posted THE DELUSIONS OF THE LEFT ON THEIR INTERNAL POLL.

Yesterday we published a couple of posts highlighting the stupidity of anyone believing the UMR polls, mainly because they are so far out of sync with the TV One & TV3 Polls. Remember that the two TV polls had Labour 15% behind National, yet Labour are now claiming their internal polls are at 41-35, a gap of 6.

The halfwits on the left immediately seized on this as a panic attack on Whaleoil, rather than a deliberate take down of a poll that has no credibility. Chris Trotter wrote at the Daily Bog:

“Something Very, Very Different”: Why rumours of Labour’s internal poll numbers are giving the Nats the heebie-jeebies

Who knows which National Party Chris is thinking about but the only thing Labour’s rigged poll has given National is a lot of laughs.

He also claims National polling had different results:

David Farrar occasionally takes time out of his hectic travel schedule to do some polling. He managed to squeeze in a bit of polling before heading to Fiji, and determined that Labour’s dog whistle hadn’t been heard at all, which is why National did not mount a vigorous attack on Labour’s racism.

That is also hearsay on unpublished polling so can’t be relied on.

To Chris Trotter’s post at The Daily Blog – “Something Very, Very Different”: Why rumours of Labour’s internal poll numbers are giving the Nats the heebie-jeebies

CAMERON SLATER is appealing directly to members of Labour’s caucus on his Whaleoil blog. Why? Because he’s just got wind of Labour’s internal poll numbers. According to Cameron: “Their internal polls show something very, very different from the publicly available polls. Apparently the gap between Labour & National is about 6 or 7 percent when the public polls have it at 15%.”

This can only mean that, in the usually highly accurate UMR poll, Labour is positioned somewhere between 34-36 percent and the National Party somewhere between 40 and 42 percent. At that level of support, it’s ‘Game Over!’ for John Key’s government. No wonder Cameron is doing everything he can to sow doubt in the minds of Andrew Little’s colleagues.

Clearly, these results have brought on an attack of the heebie-jeebies in National’s ranks. How else to explain the usually very crafty Mr Slater’s tactical lapse? Calling people’s attention to what he’s heard about Labour’s internal polling – when it’s this good – has given a major boost to the Left’s morale. It’s also boosted the credibility of the other big rumour doing the rounds about UMR’s polling: the one that puts the combined Labour-Green vote at 49 percent.

Cameron’s post may also serve to confirm the rumours about National’s own internal polling. According to these, Labour’s much criticised ‘China Play’ almost immediately began shaking erstwhile Labour voters loose from National’s tree in large numbers.

So there are contradictory ‘rumours’ about party internal polling. Surprise surprise. Which political pundit to believe? I’m very sceptical about what any of them say.

So, let us assume, purely for the sake of argument, that all the rumours are true and all the numbers are correct. It would mean that National has shed 6-7 percentage points directly to Labour. Interestingly, this is exactly what the Roy Morgan Poll of 17 July indicated.

It had National down 6.5 points to 43 percent, Labour up 6 points to 32 percent, and the combined Labour-Green vote on 45 percent. Admittedly, the Roy Morgan survey only caught the first day of Labour’s China Play, but, by the same token, it escaped the effects of ‘Paddy’s Play’ entirely.

Trotter talked up the Roy Morgan result, then disproves his initial point. He also as good as rubbished the latest published public poll:

That job was left to TV3’s Patrick Gower, who has been waging a virtual one-man-war against what he insists are Labour’s “cooked-up” statistics. How disappointed poor Paddy must have been when his week-long assault upon Labour for “playing the race card” was rewarded with a marginal increase in Labour’s support (from 30.4 to 31.1 percent) in the TV3/Reid Research Poll.

Trotter concluded his post with a Labour Party promo.

A UMR poll is mentioned but as it is unpublished it’s impossible to judge, either on a one on one comparison with other polls and on it’s trends.

David Farrar posted on the 3 News Poll – Latest poll.

I’ve blogged at Curia the results of the 3 News Reid Research poll broadcast last night.

Like the One News Colmar Brunton poll the previous week, it shows no bounce for from its targeting of people with Chinese surnames.

What it does show is that has fallen below Winston Peters as Preferred Prime Minister.

This is a feat never achieved by Phil Goff, David Shearer or David Cunliffe.

The last time an Opposition Leader failed to poll in the top two as Preferred Prime Minister was in October 2003 – 12 years ago. Later that month he was rolled in a coup.

So the results of Labour’s concede Northland to Winston strategy has been to have their leader fall into third place behind Winston as Preferred PM.

And the results of their decision to highlight home buyers with Chinese surnames has been to achieve nothing in the , but alienate many Chinese New Zealanders.

Curia is Farrar’s own polling company that amongst other things runs National’s internal polls, but he never reveals the results of those. So he only comments on the published poll results.

The most comprehensive poll coverage is from the non-partisan Colin James at Radio NZ with POLL of POLLS. This looks at rolling averages of polls, far more useful than cherry picking polls, especially unpublished ones, by those with political leanings.

Combined support for Labour and the Greens has overtaken National in the latest four-poll average, covering polls taken during July. And Labour has crept back up to 32.4 %, its highest since March 2014.

The Green Party, sporting new co-leader James Shaw, has climbed a bit to 13.0% but that is below its November 2014 ratings.

National is down to 44.5%. That is its lowest since October 2013. Still, it remains far ahead of all other parties and not far below its election score of 47.0%.

But Labour’s trend seems to be up and National’s down (for now). And Labour and the Greens combined lead National by 0.9% for the first time since February 2014.

So Labour plus Greens are at their highest for over a year – but last year’s election didn’t turn out very well for them.

The poll average chart shows that National has dipped and Labour has climbed:

Average last 4 polls since 2014 election.

*The poll of polls is an arithmetical average of the four most recent major polls since the election from among: TV1 Colmar Brunton, TV3 Reid Research, Fairfax Media-Ipsos, NZ Herald DigiPoll, Roy Morgan New Zealand and UMR Research, which is not published.

The four polls in the most recent average were, in order of interviewing, Morgan, TV1, TV3 and UMR (all in July). The first point on the charts is the actual election result and the polls averaged in the next three points straddled the election. The first point for which all polls were taken after the election is in mid-November.

So that includes the unpublished UMR poll. Again, without knowing any details or trends from them it’s hard to judge.

We will probably get a better idea about mid-august when Roy Morgan put out their next poll, They tend to vary quite a bit but that may give an indication whether their last poll was an indication of a sustainable opinion shift or if it was an outlier, as their May poll was seen as polling National in the mid fifties.

When Cameron Slater says “the stupidity of anyone believing the UMR polls” and Chris trotter says “the usually highly accurate UMR poll” you have to take pundit commentary with a grain of salt.

Remember that it’s more than two years until the next election. And also note that all polls are snapshots in time and ever coincide with election day. This is how they fared last election:

Final result chart

That’s from pollster Andrew at Grumpollie in How did the polls do? The final outcome. He includes details of how he worked that out.

It’s worth noting that the most recent published polls, One News and 3 News, had fairly similar results, unlike pre-election.

Polls are polls, mostly used by press, pundits and parties to make up stories.

National down 6.5%, Labour up 6% (pre Chinese surname saga)

The latest Roy Morgan poll has National down substantially on June’s poll and Labour up by about the same amount – but this poll was taken from 29 June to Sunday 12 July, just one day into the Chinese surname story began so it would have had a negligible effect.

  • National 43% (down 6.5)
  • Labour 32 % (up 6)
  • Greens 13% (unchanged)
  • NZ First 7% (up 0.5)
  • Maori Party 1.5% (up 0.5)
  • Conservative Party 1.5% (up 0.5)
  • ACT Party 0.5% (down 0.5)
  • United Future 0% (unchanged)
  • Internet-Mana 0% (unchanged)
  • Independent/Others 1.5% (down 0.5)

National has shed support to Labour and possibly to the Maori and Conservative Parties.

This probably reflects on a difficult period for National with negative coverage of the Saudi sheep deal and Nick Smith’s difficulty in managing the growing Auckland housing issue, plus declining dairy prices giving concern about where the the economy is headed.

Other indicators are also negative for Prime Minister John Key. The Roy Morgan Government Confidence Rating fell steeply in July – now at 118 (down 17.5pts) its lowest since September 2013 while ANZ-Roy Morgan New Zealand Consumer Confidence Rating fell to 113.9 in July – the lowest since October 2012. Consumer Confidence has now fallen for three straight months.

This is despite news last week that it looks possible that the Government might make their surplus for the year after all.

The Roy Morgan poll for August may give an indication whether this poll result was a temporary blip or if Labour’s recovery at the expense of National can be sustained or improved.

The Chinese Effect

As already stated this won’t show if there has been any effect on support of parties due to Labour’s Chinese profiling (some have called it racist) and their highlighting of foreign property buyers despite providing no data or evidence of the scale (they made highly speculative claims only).

It makes the timing of the Chinese speculator strategy interesting – will that take away the gains just made, will it make little difference or will Labour get a further boost?

It’s worth noting that this isn’t necessarily an extraordinary shift in support although it’s a major shift over the past two months.

Since the election:

  • October 2014 – National 43.5%, Labour 22.5%
  • November 2014 – National 49.5%, Labour 24%
  • December 2014 – National 46%, Labour 27%
  • January 2015 – National 52%, Labour 26%
  • February 2015 – National 49%, Labour 30%
  • March 2015 – National 46.5%, Labour 31%
  • April 2015 – National 45.5%, Labour 27.5%
  • May 2015 – National 54%, Labour 25.5%
  • June 2015 – National 49.5%, Labour 26%
  • July 2015 – National 43%, Labour 32%

This suggests quite a bit of volatility in support for both parties.

RoyMorgan2015-July

Source: Roy Morgan

Interesting poll reactions

The latest Roy Morgan poll has National down 4.5 to 49.5% and Labour up 0.5 to 26.0% – see Roy Morgan poll – June.

National supporter David Farrar showed on Facebook that the drop for National doesn’t bother him.

National is in real trouble in the polls. They have dropped to 49.5% in the latest Roy Morgan!!

They would have only 62 seats on this poll, while the surging Labour Party would have 32 seats.

He also posted briefly at Kiwiblog – Latest poll – and linked via “I’ve blogged the latest poll at Curia”.

In contrast there has been no post on it at The Standard (to date), only a brief mention and exchange between two Labour actiovists, the first of whom is also an author.

Latest Roy Morgan out. 4.5% drop in support for National. Judith Collins will be well pleased!

http://roymorgan.com/findings/6300-roy-morgan-new-zealand-voting-intention-june-2015-201506240227

So no mention of Labour’s result by Te Reo Putake, and a snarky response when a fellow party member details some fairly pertinent results.

And another tries to dredge up a diss…

Clemgeopin

Support for Independent/ Others = 2% (up 1%).

That is more than the support for each of the following patsy parties
in Government…

ACT P=1%
Maori P=1%
Uni Fut= 0%.

Pathetic !

…while also ignoring the polling elephant in Labour’s room.

Roy Morgan poll – June

The latest Roy Morgan poll has National dropping to a more ‘normal’ level (they were unusually high last month), Greens have probably benefited a bit from James Shaw becoming leader and Labour are stuck in the mid twenties.

Electors were asked: “If a New Zealand Election were held today which party would receive your party vote?”

  • National 49.5% (down 4.5)
  • Maori Party 1% (unchanged)
  • ACT 1% (unchanged)
  • United Future (unchanged)
  • Labour 26% (up 0.5)
  • Greens 13% (up 2.5)
  • NZ First 6.5% (up 0.5)
  • Conservative Party 1% (unchanged)
  • Internet/Mana 0% (unchanged)
  • Other 2% (up 1)

5% (unchanged) didn’t name a party.

905 people were polled ‘in June 2015’ they don’t seem to state the polling period dates but normally it would be for two weeks up until last Sunday.

It will barely have taken into account the Conservative meltdown.

National have not had a great few weeks with a number of issues simmering so a fairly normal result close to 50% won’t worry them, even though they dropped significantly from an unusually high result last month.

Greens have bounced back within their usual range.

Labour may be getting anxious, having dropped and then stayed around 26%, close to their embarrassing low election result last year.

Labour since the election: 22.5, 24.0, 27.0, 26.0, 30.0, 31.0, 27.5, 25.5, 26.0

RoyMorgan2015June

Summary

Download PDF

.

lprent on Roy Morgan – “your usual shallow analysis”

In response to the latest Roy Morgan poll – see National 54% in May Roy Morgan poll – lprent looks like he has rushed into an analysis a bit carelessly.

[lprent: Don’t get your panties in a twist. It isn’t that interesting, Just looks like the usual outliers that RM’s small sample size throws out. This poll is unlikely… It is too big a jump and the explanations for it are pure trash.

Caution is warranted for a single poll with a big shift in support.

But Roy Morgan state “both landline and mobile telephone, with a NZ wide cross-section of 866 electors from May 4-17, 2015” – that’s not a notably small sample size.

That was a 8.5% shift to National pulling support from every other party. It doesn’t seem likely.

Allowing for a margin of error of about 3.5% this could be an unlikely high but National got 52% in January, then 49%, 46.5%, 45.5% and now 54% so fluctuations over a wide range are normal.

The usual shit analysis at Roy Morgan as well. Talking about the budget last week when their polling period was May 4-17, 2015 and the budget wasn’t released until the 21st. Even the damn spin wouldn’t have been there for most of the polling period.

The headline states “Positive news in lead up to New Zealand Budget helps National”, and in his analysis  Gary Morgan, Executive Chairman, Roy Morgan Research, says: “National has enjoyed a strong increase in support in the lead up to last week’s New Zealand Budge”.

They are clearly referring to the lead up to the budget, which happened through the polling period.So the shit analysis is from lprent.

If it carries on through the next couple of polls I will get interested. But I’d expect a big adjustment down in the next poll.

Why expect a big adjustment down? Anything could happen in June – including a negative response to Labour’s poor budget response.

It is a pity that Roy Morgan are only releasing polls every month rather than every two weeks now. It means that their small sample size has 4 weeks until it corrects.

They have been polling monthly since the election last September, far more often than anyone else. So they provide the most useful data for seeing trends and fluctuations.

Again “their small sample size” is inaccurate.

Still good for a spinner to get excited about. I’d expect to hear you sprout your usual shallow analysis over the next weeks eh?]

Yeah. Ironic.

National 54% in May Roy Morgan poll

National have jumped to 54% in the May Roy Morgan poll – and this was conducted May 4-17 so before the budget.

  • National 54% (up 8.5%)
  • Maori Party 1% (down 0.5)
  • ACT 1% (no change)
  • United Future 0% (no change)
  • Labour 25.5%  (down 2)
  • Greens 10.5% (down 3)
  • NZ First 6% (down 2.5)
  • Conservative Party 1% (no change)
  • Internet/Mana 0% (no change)
  • Independent/others 1% (down 0.5)

Labour + Green + NZ First = 42% – that’s a long way away from a joint majority. This is an awful result for the opposition parties generally.

Polls can swing but it’s unlikely the budget will have harmed National support.

Labour are in dire territory, polled before their poor handling of the budget.

Electors were asked: “If a New Zealand Election were held today which party would receive your party vote?” This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone – both landline and mobile telephone, with a NZ wide cross-section of 866 electors from May 4-17, 2015. Of all electors surveyed 5% (up 1%) didn’t name a party.

Source: Positive news in lead up to New Zealand Budget helps National Government support jump to 54% – highest since October 2011

National and Labour down in Roy Morgan poll

The latest Roy Morgan polls has drops for both National and Labour with Greens and NZ First up. This may reflect the respective attention the parties got in the Northland by election.

  • National 45.5% (down 1%)
  • Maori Party 1.5% (down 0.5%)
  • Act NZ 1% (unchanged)
  • United Future 0% (unchanged)
  • Labour 27.5% (down 3.5%)
  • Greens 13.5% (up 2.5%)
  • NZ First 8.5% (up 2.5%)
  • Conservative Party 1% (down 0.5%)
  • Internet-Mana Party 0% (unchanged)
  • Independent/ Others 1.5% (up 0.5%).

National won’t be too worried with a slight easing but Labour may be a bit worried, it’s the first drop since Andrew Little took over leadership. It’s just one poll but the Northland rock and a hard place may have knocked them.

It demonstrates one of Labour’s problems – if their potential support partners go up they go down.

RoyMorgan2015April

Electors were asked: “If a New Zealand Election were held today which party would receive your party vote?” This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone – both landline and mobile telephone, with a NZ wide cross-section of 888 electors from April 6-19, 2015. Of all electors surveyed 4% (up 0.5%) didn’t name a party.

Roy Morgan:

Jump in New Zealand concerns about terrorism – poll

Roy Morgan has surveyed New Zealanders on what they think is the most important problem facing the world. The biggest change is terrorism, which has jumped from 8% to 23% since December 2014.

In New Zealand, a cross-section of 1,002 men and women aged 14 or over were interviewed by telephone in March 2015. Respondents were asked: “Firstly, what do you think is the most important problem facing the World today?” and“What do you think is the most important problem facing New Zealand today?” The research conducted was bothqualitative (in that people were asked to use their own words) and quantitative (in that the ‘open-ended’ responses were analysed and ‘coded’ so that the results could be counted and reported as percentages).

Most Important Problem Facing the World – Terrorism:

  • October 2013 – 2%
  • February 2014 – 2%
  • May 2014 – 2%
  • August 2014 – 4%
  • December 2014 – 8%
  • March 2015 – 23%

Most Important Problem Facing the World – Totals

  • War & Terrorism/Security Issues – 41% (up 12%)
  • Economic Issues – 25% (down 5)
  • Social Issues – 13% (down 1)
  • Environmental Issues – 9% (down 3)
  • Government/Public Policy/Human Rights Issues – 5% (down 4)
  • Energy/Resource Issues 2% (up 1)

The Sydney Siege happened on 16 December 2014. The Charlie Hebdo shootings happened on January 7 January 2015. The 1080 milk formula threat in New Zealand was first publicised on 10 March. It’s not possible to know why concerns about terrorism have jumped but these events may have had an accumulative effect.

The environment and energy/resources are not as dire in most people’s minds as the Greens seem to think.

Neither is Religion/Religious conflicts as big an issue as a few people at Kiwiblog seem to think, as this breakdown shows:

WAR & TERRORISM/ SECURITY ISSUES

  • Terrorism 23% (up 15%)
  • Wars & Conflicts/Unrest 12 % (unchanged0
  • Religion/Religious Conflict 3% (down 4%
  • Peace/Lack or World Peace 2% (unchanged)
  • TOTAL 41% (up 12%)

ECONOMIC ISSUES

  • Poverty/ The Gap Between Rich & Poor/ Imbalance of Wealth 14% (down 2)
  • Cost of Living/ Increasing Prices/ Financial Hardship/ Household Debt 3% (down 3)
  • Economy/ Financial Crisis/ Recession 3% (down 3)
  • Over-population 2% (down 1)
  • Unemployment/ Job Security 2% (up 1)
  • Food Shortages/ Feeding the People 1% (1)
  • TOTAL 25% (down 5)

Remember that this is a First World view on the world. To most here Third World problems seem largely out of sight, out of mind.

SOCIAL ISSUES

  • Social Apathy/ Lack of Values/ Lack of Empathy Toward Others/ Intolerance 5% (down 1)
  • Greed 3% (down 1)
  • Violence 2% (unchanged)
  • Crime/ Law & Order 1% (unchanged)
  • Drug/ Alcohol Issues/ Drink Driving 1% (unchanged)
  • Lack of Religious or Spiritual Values 1% (up 1)
  • Racism/ Racial Tension 1% (unchanged)
  • TOTAL 13% (down 1)

ENVIRONMENTAL ISSUES

  • Climate Change/ Global Warming/ Ozone Layer/ Greenhouse Effect 5% (down 1)
  • Environmental Issues/ Changes/ Degradation 2% (down 1)
  • Famine/ Hunger/ Starvation 2% (unchanged)
  • Environmental Pollution 1% (unchanged)
  • Natural Disasters – Earthquakes/ Tsunamis/ Floods/ Volcanic Eruptions 0% (down 1)
  • TOTAL 9% (down 3)

GOVERNMENT/ PUBLIC POLICY/ HUMAN RIGHTS ISSUES

  • Energy Crisis/ Fuel Shortage/ Need Renewable Energy Sources 1% (unchanged)
  • Shortage of Resources/ Consumption of Resources 1% (up 1)
  • Water Shortage/ Clean Water 1% (up 1)
  • TOTAL 2% (up 1)

Other 1%, Can’t Say 4%, totals may not add up as they are rounded.

Margin of error on a sample size of 1000:

  • 40%-60% ±3.2
  • 25% or 75% ±2.7
  • 10% or 90% ±1.9
  • 5% or 95% ±1.4

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Poll on ‘Problems facing New Zealand’

Roy Morgan has a poll on what New Zealanders think are the major problems facing us.

When asked about the most important problem facing New Zealand:

  • Economic issues 40% (down 1)
  • Government/ Public policy/ Human rights issues 26% (up 5)
  • Social issues 15% (down 5)
  • Environmental issues 7% (up 1)

With National being seen as the strongest party on dealing with the economy this isn’t a surprising result. And it suggests why the Greens struggle to get traction with the environment a relatively low concern.

A breakdown of the most important Economic Issues facing New Zealand:

  • Poverty / The gap between the rich and the poor 18%  (down 2)
  • Unemployment/ Job security 8% (up 2)
  • Cost of living/ Increasing prices/ Financial hardship/ Household debt 5% (unchanged)
  • Economy/ Financial crisis/ Recession/ Inflation/ Exchange rate/ High dollar 5% (down 1%)
  • Low Wages 3% (up 1)
  • Christchurch Recovery & Rebuilding 1% (up 1)
  • Foreign Ownership/ Selling our Assets 1% (unchanged)
  • Need to Increase Exports 1% (down 1)

A breakdown of the most important Government/Public Policy/Human Rights Issues facing New Zealand:

  • Housing shortage/ Housing affordability 10% (up 4)
  • Government/ Politicians/ Leadership/ Government Spending 9% (up 1)
  • Education 2 (up 1)
  • Health Issues/ Disease/ Obesity/ Poor Health 2% (up 1)
  • Benefits Given to the Maori/ Inequality Between Maori and Other Ethnic Groups 1 (unchanged)
  • Health System/ Shortage of Doctors/ Health Services 1% (up 1)
  • Immigration/ Refugees 1% (down 1)

A breakdown of the most important Social issues facing New Zealand:

  • Child Abuse/ Lack of Care of Children/ Bringing up Children Wrongly 3% (up 1)
  • Social Apathy/ Lack of Values/ Lack of Empathy Toward Others/ Intolerance 3% (down 1)
  • Breakdown of Family Unit/ Family Violence 2 (unchanged)
  • Crime/ Law & Order 2% (unchanged)
  • Drugs/ Alcohol Issues/ Drink Driving 1% (unchanged)
  • Greed/ Materialism 1% (unchanged)
  • Racism/ Racial Tension 1% (unchanged)
  • Social Welfare System 1% (unchanged)
  • Violence/ Gangs 1% (unchanged)

The problem with this is people may have varying levels of concern about different issues but can only choose one.

These findings come from a special New Zealand Roy Morgan survey conducted with New Zealanders aged 14+ asked what are the most important issues facing New Zealand and the World today.

In New Zealand, a cross-section of 1,002 men and women aged 14 or over were interviewed by telephone in March 2015. Respondents were asked: “Firstly, what do you think is the most important problem facing the World today?” and“What do you think is the most important problem facing New Zealand today?” The research conducted was bothqualitative (in that people were asked to use their own words) and quantitative (in that the ‘open-ended’ responses were analysed and ‘coded’ so that the results could be counted and reported as percentages).

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