Listener online now by subscription

The Listener has announced on Twitter:

New Zealand Listener ‏@nzlistener

We’ve relaunched our website – now subscription-based. http://bit.ly/em7pG4 

I enjoy reading the Listener’s politic columns and blogs so I checked it out. They now show an introduction to articles and links to log in or subscribe.

Subscriptions can be for Print and  Digital, or Digital only. The Digital costs are:

Digital Subscription Options

  • 1 Week (Snack) $5.00 (non-recurring)
  • 3 Months $36.00
  • 6 Months $70.00
  • 12 Months $129.00

I understand the need for online media to try and get sufficient revenue to cover costs and make a reasonable profit, but it will be difficult to convince online users who are used to more free information than they can use to pay any subscriptions.

The price will be critically important, as always. That’s far too much for me for something that’s far from essential.

They seem to be targeting an elite rather than a mass market.

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