Cunliffe preferred less in Auckland and by women

Labour has a major problem. David Cunliffe has an even bigger problem, especially in Auckland and with women.

Labour has struggled (and failed) to recover and rebuild since Helen Clark and Michael Cullen departed after their 2008 election loss.

Phil Goff failed to inspire, the David Shearer experiment at first seemed possibly inspired but turned out to be deluded, and after an initial surge David Cunliffe is failing to impress. The latest Herald/Digipoll has Cunliffe polling lower than Shearer ever was in ‘preferred PM’.

Party poll results for Labour (compared to December 2013):

  • Total 29.5% (down 5.9)
  • Male 27.2% (down 5.5)
  • Female 31.5% (down 6.6)
  • Auckland 26.7% (down 9.9)
  • Rest of NZ 31% (down 3.7)

Labour usually gets more female support but that is coming down significantly. They should be particularly worried about their crash in support in Auckland.

Preferred PM for Cunliffe:

  • Total 11.1% (down 5.4)
  • Male 12.3% (down 5.3)
  • Female 10.1% (down 4.8)

Female support for Labour is higher than male support (31.5 to 26.7), but rate Cunliffe lower as preferred PM than males (10.1 to 12.3).

In comparison ‘preferred PM’ for John Key:

  • Total 66.5% (up 4.7)
  • Male 70.4% (up 8.5)
  • Female 62.7% (down 0.1)

Key is significantly more preferred by male than female but he gets well over National levels of support from both genders.

Comprehensive poll results including regional and gender breakdowns at NZ Herald – National, Greens up, Labour at new low.

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