Internet Party polling

Stuff have reported on poll support for the Internet Party in Media man takes on role with Dotcom:, quoting party media advisor Jim Tucker:

At the moment the party was polling at 2.6 per cent, he said.

David Farrar has queried this in Gamekeeper turned poacher:

So here’s my question to any of those journalists who were trained by Jim Tucker. Considering that the Internet Party hasn’t registered above 0.1% in any published poll, should a Jim Tucker trained journalist just report such an assertion without challenge, knowing that gullible members of the public may read it and assume it to be true?

Or would a Jim Tucker trained journalist ask the person making the claim to substantiate it?

As one commenter said, it’s up to Tucker to promote the party he’s now working for. It’s up to the media reporting on this to provide details of the polling – perhaps Helen Harvey should look at the just published Research Association Code of Practice which suggests:

Polling Best Practice Guidelines for Media

  1. If possible, get a copy of the full poll report and do not rely on a media release.
  2. The story should include the name of the company which conducted the poll, and the client the poll was done for, and the dates it was done.
  3. The story should include , or make available, the sample size, sampling method, population sampled, if the sample is weighted, the maximum margin of error and the level of undecided voters.
  4. If you think any questions may have impacted the answers to the principal voting behaviour question, mention this in the story.

I asked Internet Party Chief Executive Vikram Kumar about poll details.  He said:

The figure is from independent polling commissioned by and for the Internet Party.

It’s impossible to judge the poll from that. Kumar then said  they won’t give out polling details, and points out that other parties don’t either (they don’t, although the sometimes mention favourable results).

The Internet Party is happy for people to make up their own mind about its polling numbers via public, widely accepted results that are likely to show a rapidly increasing level of support in time

We’ll have to see over the next month whether public polls start to reflect similar support. Obviously publicity around the possible Mana co-operation and their launch this Thursday could make a difference.

One thing in their favour is that the media will give them a chance to boost their profile, although their main target is younger demographics via social media. Tucker in the Stuff article:

“The target demographic is 18 to 35, people who are disaffected with politics, people who have never voted, who are looking for something different. That’s a good reason not to plant ourselves right or left or whatever. There’s a strong feeling about not ruling out anyone along the spectrum.”

It will be a challenge getting accurate poll results from that demographic, let alone party members and votes.

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