Labour leader David Cunliffe put up his first hoarding today, (as snapped by Patrick Gower).

Interesting to see no ‘Cunliffe’ on it apart from the picture, and a meaningless slogan the most prominent wording. ‘Party vote Labour’ is far less prominent.

Clayton Cosgrove (source Whale Oil)

Cosgrove is 8 on the Labour list but no ‘Vote positive’ or ‘Party vote Labour. Much less red, his own slogan which sounds a bit like National’s, and a very misleading ‘MP Waimakariri’ as Cosgrove is not an electorate MP.

Trevor Mallard has started putting his hoardings up a day early (source Holly Bennett).

Mallard is standing for the electorate only and isn’t on the list so is promoting himself, with ‘Vote positive’ and ‘Party vote Labour’ far less prominent at the bottom.

Megan Woods:

Same layout as Mallard’s but Woods is also on the list (at 20).

Jacinda Ardern:

Same again. This seems to be the official 2014 layout. Jacinda is 5 on the list.

Chris Hipkins:

Another standard layout with the all important party vote note prominent. Hipkins is an electorate MP and 9 on the party list.

Sue Moroney (source Whale Oil)

Two different versions. The top one is recycled from 2008, promoting both Labour and Moroney but obviously no current slogan ‘Vote positive’. The second is very prominent ‘Party vote Labour.

Ironically Moroney’s recycled hoardings are the best party promotions. She is 10 on Labour’s list and has trouble winning electrates.

It’s strange to see each MP with vastly different hoardings.