Deep discussion at Dim-Post

Danyl kicked off some deep discussion at Dim-Post on Jacinda Ardern’s image promotion – Hang on a second.

But the context around Ardern’s surge in popularity complicates all of this a bit, I think. She isn’t popular because she’s an effective campaigner, or because she’s been breaking big stories or landing hits on the government in the House. She’s popular because she’s gotten glowing coverage in the women’s magazines over the last few months, appearing on the cover of Next magazine and being profiled in the Woman’s Weekly. I assume this is all being facilitated by Labour’s new comms director who is a former Woman’s Weekly editor and it is a level and type of coverage that any politician – even the Prime Minister – would envy.

Ardern’s popularity subsequent to that coverage tells us something very interesting about the power of that type of media, which is something that political nerds like me are usually oblivious to. But it’s also something that’s happening because she’s really pretty. And there’s something problematic about insisting politicians shouldn’t be judged on their looks when they do appear to be succeeding specifically because of their appearance.

Prettiness, sexism and political capabilities were all thrashed over. Danyl updatred his post twice in response to criticisms.

If you’re interested in a leftish view of all this the thread is worth reading. But one comment stood out from the crowd.

Left wing women are horrible no matter what they look like.

Comment by Redbaiter — August 28, 2015 @ 10:44 am

Funny.

The world must be an ugly place for Reddie. He sees nearly everyone as left wing.

The Dim-Post post was also discussed at:

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14 Comments

  1. Something I didn’t realise about the preferred prime minister rating for Ardern was that her rating came from an unprompted question. Those women’s magazines sure have a lot of influence out there. More than any blog I’d say.

    Reply
    • That’s a good point. Blogs have a very small influence on overall public opinion.

      Reply
      • Mike C

         /  29th August 2015

        @Artie and George

        Yes … and those womens mags are all placed within easy grabbing distance while women are standing in the queue at the supermarket checkout counter 🙂

        It is quite likely that her preferred Prime Minister percentage has largely come from women, with a few “men who think she’s pretty” tossed into the equation. LOL.

        Reply
        • artcroft

           /  29th August 2015

          According to Danyl she works the social media side of things hard and this rating is the result. She isn’t so lacking in talent after all. The Robinson/Ardern ticket for 2020 is already in planning. Mind you that’ll give Key his fifth straight election victory. (lol)

          Reply
    • jaspa

       /  29th August 2015

      The magazine cover said something about her being “Prime Minister in waiting” and you couldn’t have got through a supermarket checkout at the time without seeing it. Some people really don’t have a clue about politics but that may have stuck in their minds and when asked the question they were probably pretty pleased with themselves to be able to come up with a name!

      Reply
  2. I’m not one to mince word, I call a spade a spade and Jacinda Arden is just a pretty(not in my opinion) face.

    Let’s see her list of accomplishments

    https://en.wikipedia.org/wiki/Jacinda_Ardern

    Never worked a blue collar job…..Check
    Never run a business…..Check
    Never done military service…..Check
    No real volunteer work….Check

    Hmmm No wonder she fits in so well with the labour party. Just some apparatchik eye candy [(not pretty in my opinion]

    The fact that a little girl with no accomplishments like her gets thrown in the mix for leadership says to me all I need to know

    The term promoted above your level of competence springs to mind

    Reply
    • Mike C

       /  29th August 2015

      @rnz

      I agree. Ardern hasn’t done much to be congratulated for work-wise.

      Every time I read somebody’s comment saying they think she is pretty, I frown at my screen, because I don’t think she is pretty at all.

      Reply
      • Candy's dandy......

         /  29th August 2015

        Perhaps you should get yourself a pair of beer-goggles MC?

        Reply
        • Mike C

           /  29th August 2015

          @DandyCandy

          Nope. Doesn’t matter if I am sober or drunk … I don’t find her attractive.

          There’s a few men and women in Parliament who I do consider to be good looking … but she isn’t one of them.

          Reply
          • Comapared with Helen, shes a stunner, my bet long term would be on her in a deputy role, closer to the camera, but let someone with “More” run the show, I think Chris Hipkins would be the way forward.

            Reply
      • kittycatkin

         /  29th August 2015

        It’s a putdown to refer to an adult woman as a ‘little girl’. This really is a sexist term, rnz, and unlike Graham Lowe’s remark, it can only be meant as one.

        Reply
  3. The cover of Next magazine and being profiled in the Woman’s Weekly? Heck, I wonder if she’ll make it to the cover of the Rugby News with Richie and co? Will she soon have a regular morning slot on Radio Sport being chummy with the hosts?

    Reply
  4. Alan Wilkinson

     /  29th August 2015

    At least it makes a change from Labour thinking they can win power by dissing Key. Now apparently the route to a man’s job is through women’s magazines. Way to go, Labour.

    Reply
  5. A “man’s job” meaning the job of Mr Key?

    Reply

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