Media changes

There’s been a number of media changes lately, indicating companies are looking at ways of reducing costs and trying to get sufficient revenue to survive in the modern media world that has been turned upside down by the Internet..

The Spinoff has been promoting themselves madly on Twitter. There are some familiar names amongst them.

The Spinoff is a New Zealand website covering television, sports, books and more. Founded in 2014 as a television site, in September 2015 it relaunched with a broader remit, but the same sensibility.

We also have a business-focused division, The Spinoff Custom, which creates content for brands, with the ability to generate high quality text, video or audio in a variety of formats. Our products include 1972 magazine, created for Barkers, and premium travel writing for Flight Centre. are major sponsors of the television content on this site, and we are incredibly grateful to them. Part of their sponsorship involves us covering their shows – but only those we genuinely love. They understand for a site like this to work we need to be able to cover the entire TV universe, too. Which we do – and always with complete editorial independence. That’s a big part of how we can bring The Spinoff to you for free, while still paying our writers.

Our sports coverage is sponsored by PGA Tour Live and Premier League Pass. So we’ll pay extra attention to golf and the EPL, while also discussing the wider sporting landscape. Books are brought to you by Unity Books. Without any of these sponsors we simply wouldn’t exist, so please support them whenever you can.


  • Editor & Publisher: Duncan Greive.
  • Commercial Director: Fraser McGregor
  • Television Editor: Alex Casey
  • Sports Editor: Scotty Stevenson
  • Books Editor: Steve Braunias
  • Politics Editor: Toby Manhire
  • The Spinoff Custom Editor: Catherine McGregor
  • Staff Producer: José Barbosa
  • Staff Writer: Calum Henderson
  • Staff Feature Writer: Don Rowe

MediaWorks with Rachel Glucina launched Scout, an entertainment/celebrity news/gossip website on Monday.

The most entertaining thing about the launch was seeing non-Mediaworks journalists rubbishing it, which gave Scout some helpful promotion.

Midweek Scouts New Zealand announced that they were completely unassociated.

And on Friday Scout actually broke some news – about media competitors NZME:

Redundancies expected at NZ Herald

A huge shake-up is under way at the New Zealand Herald with several high-profile names facing redundancy, SCOUT has learned.

On Wednesday, staff at NZME – owners of the Herald – were invited to attend a company presentation announcing expansion plans to integrate its print, digital and radio news teams in a 24/7 operation. Lunch was served and staff were feeling positive. 

The next day, however, the restructure axe fell and several consultation meetings were held in offices off the Herald newsroom floor with employees affected by the redundancy news.

SCOUT has been told high-profile columnists John Drinnan, Brian Rudman and Michele Hewitson are facing redundancy.

NBR has expanded on this:

It’s now understood that other senior staff at the NZ Herald being ‘consulted’ about the proposed plans to facilitate the creation of NZME’s “world-class integrated newsroom” (ie, more than likely being made redundant) also include Canvas deputy editor Greg Dixon, feature writer Alan Perrot and columnist John Roughan.

One NZ Herald staff member says, “It’s a bloodbath.” Another tells NBR that 30% of editorial staff are getting the chop. The number is unconfirmed, but would still mean editorial is getting off more lightly than sales where sources suggest that up to 40% of staff could receive their marching orders.

This looks like a major culling of staff and restructuring of a mutli-faceted media company.

So print, broadcast and online media are going through major changes.

But no sign of any action from Freed since a minor sign of something insignificant from them a month ago.

Leave a comment


  1. Wasent Freed essentially just a Tony Letino funded project?, and now that Letino cant stand or trust Slater the whole 6 figure funding thing is off, What ever happend to the whole “Whaleoil Media” gig Slater was pimping there for a while?

    • Slater originally said Freed would be up and running by the election – last year. They advertised a long list of staff and had interviews in December/January but some reports said there was a lack of quality.

      Since then Fereed has sort of fizzled out. Two or three months ago Whale Oil started to promote themselves as Whale Oil Media and this is still shown on the comments section heading:
      Whale Oil Beef Hooked | Whaleoil Media

      • Pete Kane

         /  19th September 2015

        “Since then Fereed has sort of fizzled out.” Well I guess we should be grateful for small mercies. A Slater ‘media empire’ is not. what I for one. had in mind as 21st Century enlightenment.


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