Unusually good looking ODT website

The Otago Daily Times has a new look website, and it looks unusually good for a news website.

While the home page packs in a lot of information it looks simple, clean and uncluttered, it’s easy to browse and it has a very modest and unobtrusive amount of advertising. This is unusual for a news website.

ODTNewWebsite

If you click on a link to a story this page is also clean and clear, also with relatively unobtrusive advertising. So far very good. But there is a big BUT.

In the top right of the screen are three links:Subscribe |Log in /Register

It looks like they have moved to their promised partial paywall. At this stage I can access news pages but presume there will either be a time limit or a number of links limit.

Subscribe

It is very easy to start your Otago Daily Times home delivery and/or digital edition subscriptions.

From as little as $5.76 per week you can have home delivery six days a week of the ODT plus access to the digital edition.

For each option below, digital access is available for no additional price. If you live outside the delivery area or you do not want to receive a paper copy of the ODT, the digital only subscriptions are available at the same price.

This is where I raise my eyebrows. The digital only subscription is “available at the same price” as the print plus digital.

I guess this is to try and stop people from dropping the print edition and going digital only. So from a retention of circulation point of view it may make sense, but I think it may deter many people from going digital only when it is presumably simpler and cheaper to deliver but costs the same for less.

And something that’s quite peculiar:

If you would like to set up a digital only subscription please call our circulation team…

Ringing up to arrange an online subscription seems bizarre. I can guess again, perhaps they want to force you to talk to a sales person to give them the opportunity to try and sell you up to a full print+digital subscription.

But I think that the people most likely to want a digital only subscription are less likely to bother to ring, especially if they are overseas.

Register

I’ve been able to register a User Accoun…

  • Your account has been granted temporary access. You will need to click on the link in the account verification email to set a password and complete the account registration process.

  • Registration successful. You are now logged in.

but I haven’t received a confirmation email yet so I can’t complete the set up. If I can eventually complete…

If you are a subscriber to print or e-edition you will get unrestricted access to ODT online.

I don’t know what restricted access means.

My initial impression is that the new ODT website is unusually good looking for a news website, but it will take time to see whether the subscription options encourage or deter readers of both print and digital editions.

While I can’t find any news information about the ODT upgrade this story in March indicated where they were headed:

ODT Online relaunching with paywall

The Otago Daily Times plans to introduce a metered paywall for its online content next month as part of an exciting relaunch of its website.

The metered paywall will allow online users to read a certain number of free articles each month, after which they will be required to pay.

Existing print subscribers will get full access to www.odt.co.nz at no additional cost to their print subscription. Subscribers will also continue to enjoy free access to the ODT tablet (iPad/Android) edition, which is a replica of the printed newspaper.

The new website will be optimised to mobile and tablet devices as well as offer a refreshed look and feel.

It looks like this has just been implemented.

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4 Comments

  1. Arthur K

     /  4th August 2016

    If you look at the ODT and then look at the herald and stuff it would seem that they’ve taken the top part of the Stuff website, right down to the 4 stories in little boxes. And then slapped on the bottom half of the Herald site, with all the rectangles down the right side. They do have a cleaner font than both of them though.

    It’s not as nice a site as NZ’s newest privately owned newspaper, though they don’t have the burden of actually having to fit much news on their pages, ( I think they generate about 5 original stories a day, and don’t tend to bother reproducing syndicated content for the website).

    http://times-age.co.nz

    Reply
  2. Klik Bate

     /  4th August 2016

    You’d have thought they would have at least checked the spelling in the headline of the lead story this morning LOL

    Reply
    • Klik Bate

       /  4th August 2016

      They must read YNZ….’car’ now corrected to ‘cat’ XD

      Reply
      • Gezza

         /  4th August 2016

        Bill them for proof-reading, Klik. If you keep it up ya might get back the cost of your subscription. :/

        Reply

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