1 News and media re-branding

Re-branding a media organisation is a major and complex task, so careful thought presumably has to go in to decisions to change brands.

3 News changed to Newshub in February this year and that seems to have worked successfully enough, although I don’t know whether many people care or not. I doubt that it helps improve the number of viewers much if at all.

TVNZ has gradually been re-branding TV1 to TVNZ 1 and One News as 1 News over the past few days. This must be a major exercise, complicated by social media where many people now access news.

They have changed all their own on-screen graphics, and I see that Sky now uses their new names.

While online they have changed their logos their URLs seem to be more complicated. Their website still uses  http://www.tvnz.co.nz/one-news:

1newswebsite1

This is what you get when you try http://www.tvnz.co.nz/1-news or http://www.tvnz.co.nz/1news:

1newswebsite2

On Twitter they have changed their name and graphics but still use their old handled:

1newstwitter1

But if you try https://twitter.com/1newsnz you get https://twitter.com/account/suspended so they mustn’t have rights to that handle (our doubt that a new account has been suspended).

https://twitter.com/1-newsnz doesn’t exist.

They have been able to switch their handle on Facebook:

1newsfacebook

That’s half of an awful mess of a graphic.

Does any of this matter?

How do you access news websites? Via Favourites? Via Twitter or Facebook? Or by Google?

We used to have easy access to two TV news sites, one or two newspapers (when they were only paper) and a few radio stations.

Now via satellite TV and especially via the Internet we have access to a huge number of news options. Does the name of the media organisation matter much if at all?

I have become far more content orientated rather than source driven. I don’t care much who delivers the news as long as it’s the type and quality of news I want.

I specifically seek TVNZ content sometimes, mainly for Q & A, but that doesn’t use the 1 news branding.

All I care about on broadcast TV is ‘1’ or ‘3’ or ‘4’ or whatever channel I want, but also commonly just browse the channels.

Branding is pretty much irrelevant to me, I’m looking for content and quality.

While TVNZ has changed their number 1 channel branding the One-News (1 News) website looks much the same – very messy. I don’t choose to use it based on it’s presentation, and their news is often lacking in detail, they seem to want you to view their video, presumably so you view their video advertising.

I don’t care about 1 News versus One News. If they come up with some decent news coverage I might be interested.

Incidentally having just researched all their website content no news items attracted my attention enough to get me to look further.

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13 Comments

  1. Gezza

     /  3rd October 2016

    I already think of The rebranded Tv1 news as 1Yous, or 1Ewes.

    Reply
    • Kitty Catkin

       /  3rd October 2016

      People still say 3 News, I think.

      I think that people are probably not as interested in the new names as the news people think.

      Reply
      • Gezza

         /  3rd October 2016

        Won’t make any difference to dad & ma, that’s for sure. They’ve been saying to me for years “did you see (whatever the item wss) last night on wotsaname’?

        Reply
        • Gezza

           /  3rd October 2016

          Corky, can I borrow your glasses mate? I want to see if they’ll improve this feckin iPad’s spelling. If they don’t, it must be me.

          Reply
        • Kitty Catkin

           /  3rd October 2016

          Well, there you are, then.

          I wonder if anyone says that they saw it on Newshub and not the news or 3 News.

          I saw a Paul Henry promo on the news tonight-what a strange laugh he has. It sounds like a cockatoo.

          Reply
          • Gezza

             /  3rd October 2016

            I always call it New Shub anyway. I like it when Henners snorts when he laughs. I think Hillers used to, too. Might be the only thing she liked about him.

            Reply
            • Conspiratoor

               /  3rd October 2016

              Henners snort gets me going as well G. Been practicing it on the colleagues at work. Helps if you’ve got a deviated septum. Cheers,c

            • Gezza

               /  3rd October 2016

              Tbh, I sometimes wonder if Henners has got a deviated cerebellum, c.

  2. Zedd

     /  3rd October 2016

    the ‘new’ TV1 & 2 logos look like a doodle.. a bit ‘cheap & nasty’ ?

    Reply
    • Gezza

       /  3rd October 2016

      I know what you mean with that phrase, Zedd.

      But I suspect they weren’t cheap, & that somebody is ‘laughing all the way to the bank” after somehow managing to sell them to the Board.

      Reply
      • Definitely not cheap Gezza. Those ‘agency guys’ charge mega-bucks for this kind of ‘creative’ marketing strategy …

        And to think as a child I used to be a quantum-doodler ….

        Ahead of my time again, as always …

        Reply
    • Serious business doodling … There’s an ‘agency’ called Doodle … in Cork …

      “more than just a logo design it’s a voice, a message and an attitude for your business.”

      http://www.doodlecreative.ie/branding-logo-design/

      The Doodle Logo is a trend I consider Telecom started in 2009 – created by Designworks – prior to their ‘Spark’ renaming & rebranding in 2014 … http://logok.org/spark-nz-logo/

      Others are following suit … Broadspectrum’s ‘infinity’ sign is kinda doodle-like …

      Cheap & nasty … yeah … I find them more “Message and attitude ‘Lite'” really … not to be taken seriously … often along with their names … I mean “Broadspectrum”!? Really!?

      I’ve said to people in the past that little compares with NOT getting a power bill every month, but honestly, the same applies to NOT watching television …

      Reply
      • Kitty Catkin

         /  3rd October 2016

        I see what you mean about the doodle.

        3 News is still the same old news, but with a really annoying new ‘tune’. They do, however, praise themselves in a conceited way for having investigated stories-some of which even I have already known. If this television dies, I may well not replace it.

        Reply

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