Advertising – newspapers versus Google

From a @jayrosen_nyu tweet – ‘a useful chart’:


That gives an indication of why newspapers are struggling, and why some are posting a lot of trivial clickbait on their news sites.

It doesn’t tell the whole advertising story as it excludes broadcast (TV and radio) revenue, and doesn’t include other online advertisers like Twitter.

But it shows graphically how much newspaper advertising revenue has plummeted.

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