How Green is this PR?

When I saw this headline I thought it was relevant to a post I wanted to do:  How PR ‘completely transformed’ New Zealand politics: Metiria Turei, Green Party co-leader

But it was another sort of PR – proportional representation. The post was by the UK Electoral Reform Society.

What I wanted to write about was this ‘Public Relations’ exercise by the Greens:

c8ziucyu0aad1if

That image is very young female dominant.

Remember Jeannette Fitzsimons and Rod Donald? The current crop of Greens seem to have forgotten about the past.

The Greens are obviously trying to repackage themselves and attract more voters.

The target of this PR is not the hippy greens, nor the impoverished people the Greens say the represent, nor the Maori that Metiria Turei had seemed keen on targeting not long ago.

This is certainly a new Green image, without much green showing at all, in colour and in character.

It’s a curious combination of personal. The only ones on the North & South cover who are current MPs are co-leaders Turei and James Shaw, neither of whom look like they would be at home in a garden.

The others are all candidates for this year’s election.

Only one of them, John Hart, has stood for the Greens before. He was 18 on their list last election, and has climbed to 12 on their ‘initial list’ announced last week. If he remains around that position on their final list (after members vote on it) he stands a very good chance of becoming an MP. It doesn’t look it in the cover photo but he’s a farmer.

Next is Chloe Swarbrick, placed at 13 on the initial list so a god chance of success. She is young (22) and was given a lot of publicity by media in the Auckland mayoral contest last year, and more since then. She chose Greens to advance her political career, but she’s a young urban whose green credentials aren’t clear.

Then there’s Golriz Ghahraman, at 15 on the initial list in the maybe zone. They currently have 14 MPs and will either have to increase their vote or Ghahraman will have to improve her position on the final list. She has impressive credentials – Barrister, United Nations Consultant (International Human Rights Law, Justice), United Nations Office of Drugs and Crime – but is far from a typical Green.

And there is Hayley Holt, she has pretty much no show from 29 on the initial list (the Greens only show the Top 20 Green Party Candidates on their candidate photo page. She is “snowboarder and ballroom dancer notable for her appearances on several reality television series”. gain not a very typical greenie.

I presume the Greens have done their research and are targeting the trendy urban celebrity (mainly Auckland) voter types.

But they risk losing traditional green support.

Possibly more importantly, they may find that the fluid Green support, those who like a strong environmental voice in Parliament (I’ve voted Green on that basis in the days of Donald and Fitzsimons), may not like what they see in the New Green look.

Appropriately…

NewGreen

…is barely green.

I barely recognised James Shaw on the cover, and didn’t recognise John Hart. This is his Green candidate photo:

hart_john-005-edit

Maybe the typical North & South readers don’t like the typical Green look. (I think Hart would be a good MP).

Remember how Greens used to look?

34332-nzh

Leave a comment

77 Comments

  1. Corky

     /  April 8, 2017

    Crikey, that’s a walk down memory lane. Pete.

    ”The only ones on the North & South cover who are current MPs are co-leaders Turei and James Shaw, neither of whom look like they would be at home in a garden.”

    Yep, those ‘trendies’ wouldn’t know Rock Dust from Diatomaceous Earth. Flat Whites and Blueberry Muffins would be more their scene.

    I can see the Night Of The Long Knives coming after the election. The Question is, who will be the SS, and who will be the SA once the blood stops flowing.

    Reply
    • Anonymous Coward

       /  April 8, 2017

      Godwin in one.

      Reply
      • Corky

         /  April 8, 2017

        Isn’t it marvellous how one man can still hold sway over the world, long after his death. More so considering he’s not a religious icon.

        Anyway, back to the Greens,…

        Reply
  2. MaureenW

     /  April 8, 2017

    Gawd, talk about a PR fail – I think it’s fair to say that they’re still the loony left.

    Reply
    • Kitty Catkin

       /  April 8, 2017

      It would be stating the obvious to say that it looks like a fashion shoot, but it does-and the glamour look doesn’t quite gel with serious politics. Lame and short skirts with a lot of leg showing ? High, high heels ? Oh dear. These are probably not cheap clothes, either.

      Reply
      • Blazer

         /  April 8, 2017

        you’d want to be looking your best if we put you on the…front cover…wouldn’t you?

        Reply
      • Corky

         /  April 8, 2017

        I thought Dynasty was being resurrected until I saw Metiria…then I thought maybe ‘The Color Purple’. Thing is everyone will be guessing a whole heap of things. Voting Greens wont be one of them.

        Reply
        • Kitty Catkin

           /  April 8, 2017

          The arm tats are not a good look for a professional, I think.

          Reply
  3. PDB

     /  April 8, 2017

    I look forward to pro-women rights groups in this country slamming the Greens for having a photo with the men both in dominant positions standing at the rear of the group with the women ‘displayed’ in front of them in a sexist way with one of these women lying on the ground in an obviously submissive & sexually suggestive position…………I wont hold my breath.

    Reply
    • I meant to mention the gender imbalance.

      Reply
      • Missy

         /  April 8, 2017

        I don’t think PDB was talking about the gender imbalance Pete, but rather the body language and positioning of the different genders – i.e.: men dominant, woman submissive and sexual.

        Perhaps you should have thought about mentioning that.

        Reply
        • I think that both are notable.

          Reply
          • Gezza

             /  April 8, 2017

            And there is Hayley Holt, he has pretty much no show

            If Haley was born a man my God she had a bloody good surgeon do the gender reassignment.

            Reply
          • Missy

             /  April 8, 2017

            They are.

            I wonder where the Greens 50/50 policy is with this.

            I think they think that more women will bring the voters. Women will vote because well… women (though that shows they learned nothing from Clinton – women don’t automatically vote for women), and well men will look at the fetching young things seated (and sprawled) so suggestively and vote for them.

            It comes across as cynical and manipulative, as well as sexist and a bit demeaning to both sexes.

            Reply
            • It wasn’t long ago that Turei was enthusiastically promoting the Green Maori caucus. No sign of that here. She is posing as a matriarch.

            • Missy

               /  April 8, 2017

              Yep, the image doesn’t present the image of what the Greens say they stand for.

              There is a saying that a picture paints a thousand words, not sure this image paints the words that they would want.

            • One of a kind

               /  April 8, 2017

              I agree Missy.

              From my experience most women will look more critically at a female candidate they they will at a male one.

              I think its an unconscious reaction.

              Have a look, size her up, sniff out all flaws in her presentation and personality in about half a second, and then reject if any whiff of distaste is found.

              Wheras a woman may look at a guy who is balding, overweight, and around 5ft tall, but because he coo coo’s at a baby – yup he’ll get my vote.

            • Missy

               /  April 8, 2017

              @one of a kind I didn’t say that, and definitely don’t think that. You are being unfair to women by assuming that cooing at a baby will win them over.

              Women are as likely as men (if not more so) to vote regarding who is best regardless of gender, but for some reason the left seem to think that everyone is like them, and will vote according to their identity – whether it be a woman, gay, transsexual or whatever candidate. The left don’t understand that woman don’t generally think like they do, and don’t believe someone should be voted for just because of their gender.

            • Alan Wilkinson

               /  April 8, 2017

              The appalling thing about the photo of course is that the women in it were chosen for their appearance. That is more than enogh condemnation.

            • Blazer

               /  April 8, 2017

              [Don’t make accusations like that. PG]

            • Kitty Catkin

               /  April 8, 2017

              A picture is indeed worth a thousand words’. I don’t see the men as dominant-there is less than half of their bodies on show, they are very much in the background and overshadowed by the women. The men look rather out of place and awkward.

              They look small, too-is this a photoshopped image ?

              This will be a very awkward photo for the seeing sexism everywhere brigade. One would have to assume that the three women were too dim to know why they were dressed and made up and posed as they are, which is unlikely.

              I think that we will have a long wait to see three male MPs/candidates pouting, giving come-hither smiles and wearing clothes that are the male equivalent of these as they lie in suggestive poses.

            • Anonymous Coward

               /  April 8, 2017

              “wearing clothes that are the male equivalent of these”

              Isn’t a suit the male equivalent of the evening dress?

            • Blazer

               /  April 9, 2017

              @Missy….’ The left don’t understand that woman don’t generally think like they do, ‘…..talk about a sweeping statement,quite a ludicrous generalisation as you’ll ever find.

    • Sirens come to mind…

      Reply
    • Blazer

       /  April 8, 2017

      desperadooooooooooooooooooooooooooo!

      Reply
      • Gezza

         /  April 8, 2017

        God. You are so on to it musically, Blazer. That is just so apt for that Cover Photo. Just had a listen.

        Reply
    • Gezza

       /  April 8, 2017

      … the men both in dominant positions standing at the rear of the group with the women ‘displayed’ in front of them in a sexist way with one of these women lying on the ground in an obviously submissive & sexually suggestive position.

      @ PDB – that’s not how I see it. Those two pathetic blokes have been pushed into the background, that’s what’s happened there. 😡

      Reply
  4. Gezza

     /  April 8, 2017

    I blame Jacinda Ardern & The Bachelor for this state of affairs & that first photo Pete.
    Thank God they weren’t inspired by the Massey Vet Students calendar shots is all I can say.

    Reply
    • Missy

       /  April 8, 2017

      Just wait for Patu’s Memes…. 😀

      Reply
      • Kitty Catkin

         /  April 8, 2017

        I blame the parents, Gezza.

        Reply
      • patupaiarehe

         /  April 8, 2017

        @Missy
        With an effort like that at PR, I need not bother, as they’ve already done it for me 😀 That photo looks like a promo pic for some new legal drama series. The two ‘strong sensible’ men, wearing confident but subtle smiles, and the lovely ladies, looking at the viewer with ‘come to bed eyes’…. Except for Ms Turei, whose expression tells me, is somewhat less than impressed about being made to pose next to those three rather fetching young ladies.

        Reply
        • Missy

           /  April 8, 2017

          Patu, I am a little disappointed no memes as I was looking forward to something (in)appropriate, but a description like that (almost) makes up for it. 😀

          Reply
          • patupaiarehe

             /  April 9, 2017

            Just for you, Missy 😉

            Reply
            • patupaiarehe

               /  April 9, 2017

              I’m off Missy, enjoy your weekend 🙂

            • Missy

               /  April 9, 2017

              Love it Patu. You made my day. 😀

              Have a great weekend yourself.

  5. Alan Wilkinson

     /  April 8, 2017

    The loony Left in full dress ensemble. All that is missing is their trough.

    Reply
  6. Brown

     /  April 8, 2017

    The last photo says it all really. Anything with Bradford in it is Marxist no matter how you dress it up.

    Reply
    • Alan Wilkinson

       /  April 8, 2017

      Yes it was. Her appointment was a fatal turn in the road to buy Lefty votes at the cost of integrity.

      Reply
  7. So a photo shoot in a more Green setting couldn’t be organised? Somewhere outdoors?

    Eye candy and the dragon is an apt title for that shot.

    Reply
    • Missy

       /  April 8, 2017

      but what about the men? Where do they fit in to your title? 😉

      Reply
      • They are just part of the background…. its all about the pretty wee things with the dragon making them look even more like eye candy…

        I can’t believe that the Greens would allow themselves to be marketed in this way…. seems very against the grain of their supposed ethos don’t you think?

        Reply
        • Blazer

           /  April 8, 2017

          the Greens are ordinary people,they even wear clothes and like a …..healthy lifestyle.

          Reply
          • Brown

             /  April 8, 2017

            Uncle Joe was just an ordinary, clothes wearing person as well. I guess that’s why they identify with his politics.

            Reply
            • Blazer

               /  April 8, 2017

              Pinochet was feted in the U.K and U.S,same logic apply there.

          • your first four words are just totally wrong… every single one I have met a verging on need pills to keep them calm and not a danger to themselves…

            Reply
            • Blazer

               /  April 8, 2017

              how many have you met…and where did you…meet ..them?

            • Well in to the high, high double figure Bol and Where? None of your business Blazer…..

        • Missy

           /  April 9, 2017

          “I can’t believe that the Greens would allow themselves to be marketed in this way…. seems very against the grain of their supposed ethos don’t you think?”

          Yep, agree, definitely seems to be agains their ethos.

          Reply
    • Missy

       /  April 8, 2017

      To be honest when I saw your comment what came to mind was that TV programme back in the day with Selwyn Toogood, Beauty and the Beast…

      Reply
      • Blast from the past that show….old Selwyn was the classic genial host..

        Reply
        • Missy

           /  April 9, 2017

          Showing my age with that one, I remember watching it when I was home sick from school (primary school that is).

          Selwyn was a great host and presenter. There is something to be said for the old fashioned Gentleman.

          Reply
      • Blazer

         /  April 8, 2017

        reminded me odf something to…’the money..or the..Hag….’

        Reply
  8. Maggy Wassilieff

     /  April 8, 2017

    sort of reminded me of this photoshoot

    Reply
  9. Corky

     /  April 8, 2017

    Bwucie is Greener than a Leprechaun in clover. And he’s not happy.

    http://www.nzherald.co.nz/hawkes-bay-today/opinion/news/article.cfm?c_id=1503459&objectid=11833075

    Reply
    • That was an entertaining read…… spitting tacks everywhere…

      “To top it all off, our would-be next prime minister, Andrew Little, makes a complete hash of defending a defamation case against him by, first, failing to settle out of court when that option appeared open, then admitting he was wrong and apologising as soon as he’s in the dock.

      And he’s such a nice guy he declined to waste public money paying for his defence – something any right-winger would rush to do – and could be bankrupted as a result, should he lose.

      Andrew, nice guys are great, and being blunt is refreshing; but smearing someone outside Parliament on the basis of what something “looks like”, without real evidence, is political suicide 101. Especially for an aspiring PM.”

      My guess is he votes Left bwahahahahahaha

      Reply
      • Corky

         /  April 8, 2017

        My favourite part of Bwucies article:

        ”The sight of James Shaw and Metiria Turei preening in their tailored business suits while singing each other’s corporate praises left me thinking I’d stumbled into a Young Nats alt-reality.”

        The Young Nats look more like old Labour compared to these urbane hipsters.

        Reply
  10. Zedd

     /  April 8, 2017

    its just a photo.. no need to read too much into it… thats politics folks :/

    Reply
    • Brown

       /  April 8, 2017

      Its false advertising. The Greens read everything into anything which is why they are always offended by everything. They will keep falling over their rules about inclusiveness because they only have so many places to fill yet there are far more attention seeking desperate Marxists of whatever sexual, cultural and religious (excluding Christian of course) option is fashionable than places. There’s more sexual options than Green seats for goodness sake. What’s a thing to do?

      Reply
    • Corky

       /  April 8, 2017

      Speak for yourself, Zedd%. Oh, you are. Carry on then with my blessings.

      Reply
    • Missy

       /  April 9, 2017

      Zedd, if this was anyone other than the Greens doing a photo shoot like this would you say the same?

      If this was a National Party photo shoot with the women sprawled out like sex objects and the men standing behind them surveying like a Sultan overlooking his harem would you still be saying “ts just a photo.. no need to read too much into it… thats politics folks” or would you be calling out the implied sexism in the photo, and commenting on how it makes the women look subservient to the men?

      Reply
  11. Bill Brown

     /  April 8, 2017

    Bring back Nandoor – now he’s a proper Green , smokes dope, dread locks , roman sandles and the mode of transportation is a skate board!! Now that’s a Greenie

    Reply
    • Blazer

       /  April 8, 2017

      old fashioned stereotype,Bill.How would you describe yourself ..politically?

      Reply
      • Kitty Catkin

         /  April 8, 2017

        Did he really wear Roman sandals ? So do I 🙂 Afriend & I rediscovered them a few years ago.The good ones from Number One Shoes are worth the extra-and they used to have them in blue and red. I don’t wear them all the time, but I walk a lot and I’ll wear what I want to wear.

        Reply
        • Blazer

           /  April 8, 2017

          ‘ I’ll wear what I want to wear.’…yes the Greens are like that too…mind you a few on here do not like freedom of choice at all and expect them to be dressed as they want them to be.Unbelievable…really.

          Reply
          • Kitty Catkin

             /  April 8, 2017

            Much depends on the image that one wants to project. The sexy high heels, display of leg and general glam-photo look are all right if one wants to look sexy and/or glam, less so if one wants to be taken seriously as a politician rather than as a fashion model.

            Reply
            • Blazer

               /  April 8, 2017

              I can’t see why a politician cannot be sexy and glam,at all.

            • Kitty Catkin

               /  April 8, 2017

              They can be, but they should not look as if this is a top priority. I vote for policies, not looks. And the expensive soap star look is inconsistent with what the Greens preach. They abhor poverty but flaunt themselves in fancy clothes and expensive hairdos. The clothes may be borrowed, but the hair and makeup can’t be.It makes them look girly and frivolous.

      • Bill Brown

         /  April 8, 2017

        Right of centre Blazer , but not extreme right.

        Reply
  12. Kevin

     /  April 8, 2017

    What do they mean “once”?

    Reply
    • Alan Wilkinson

       /  April 8, 2017

      Heavens knows, Kevin. I suspect they’ve hitched their boat to identity politics and they think this effort will catch another shoal of fish that are more interested in appearances than their usual communism. They’ve realised (unlike Labour) that they can’t win Government without winning the centre so they’re banking on the “don’t care about policies but we like nice pictures” vote. Obviously targeting affluent city wives who worry about the environment but whose husbands say “You can’t vote for those loony Lefties”.

      Reply
    • Blazer

       /  April 9, 2017

      you approve of National marketing their candidates like …celebrities though,I assume.

      Reply
  1. How Green is this PR? – NZ Conservative Coalition

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