‘Most trusted’ bollocks

The ‘mosted trusted’ survey is mostly bollocks.

ODT (NZME): Who do you trust most? Here they are

The New Zealanders we trust the most are broadcaster John Campbell, ex-All Black Richie McCaw, the Topp twins and former prime minister John Key.

And Whittaker’s remains our most trusted brand for the sixth successive year.

Results from the 2017 Reader’s Digest polls for most trusted people and brands were released yesterday, based on the opinions of 1400 New Zealanders.

Each was asked to pick who they found most trustworthy in four categories: TV presenter, politician, sportsperson and entertainer.

‘Most trusted’ sports person and entertainer, and probably even presenter, is fairly meaningless. It is more like a popularity poll.

Mr Campbell earned an 18.4% vote of confidence, followed by Peter Williams (9%) and Paul Henry (7.9%).

Peter Williams can be trusted to read his autocue on the news?

In sport, Richie McCaw collected 26.4% of the vote, from Valerie Adams (10.5%) and Lydia Ko (6.7%).

They are some of the best known sports people but this means nothing about the actual trustworthiness of other sports people.

Jools and Lynda Topp were our most trusted entertainers, collecting 9.5% of the vote in this category.

Singers Sole Mio (7.3%) came second and presenter Simon Barnett third (7%).

More meaninglessness. I haven’t heard of Sole Mio. Is Barnett and entertainer or a presenter?

For the sixth consecutive year, Whittaker’s was voted most trusted of all brands surveyed.

I trust them (as much as other food manufacturers) not to have flies or mice in their chocolate, but I wouldn’t trust them to provide a nutritious meal or reliable fuel for my car.

With 24.7% of the vote Mr Key was the most trusted politician.

Former prime minister Helen Clark was second on 15.3%.

Third place went to New Zealand First Party leader Winston Peters (8.4%).

They are probably the three least trusted too. About the only interesting thing there is that Helen Clark is still the most prominent Labour leader eight years after resigning from Parliament.

 

6 Comments

  1. High Flying Duck

     /  May 23, 2017

    I think you’re being a bit rough on the survey PG.

    For example Cadburys showed they are not trustworthy with their use of palm oils and changing the size of their bars while keeping the price unchanged. Whittakers has put a lot of effort into keeping customers informed. It may be PR, but they haven’t made a misstep as yet.

    You would generally trust that when Steve Hansen says something he means it. With previous coaches like John Mitchell, or the current Kiwi’s coach you take their interviews with a grain of salt as they spout complete rubbish.

    Same with sports people.

    The presenter one is probably the least reliable one as “news readers” are basically hired on their ability to sound trustworthy and impart news with gravitas, whether they are personally honest or not.

    That said someone like Pete Williams has been around long enough and had enough exposure that a measure can be taken.

    For the politicians i think the fact JK was top on 24.7% says it all!

    Sole Mio are world famous!…in NZ. And I believe they have broken up now.

    The survey really just boils down to how much people believe the image presented by the brands and people match up to their perception of what they are actually like.

    • PDB

       /  May 23, 2017

      Jacinda will be disappointed about her showing considering ‘brand’ is all she has……

      • High Flying Duck

         /  May 23, 2017

        And “Gracinda” obviously hasn’t grabbed the national zeitgeist either…

  2. Gezza

     /  May 23, 2017

    I haven’t heard of Sole Mio.

    Sacre bleu ! Livez-vous in un cave❓

  3. Brown

     /  May 23, 2017

    Trust is an interesting concept in that it often relates more to connections between actions and what the individual professes to stand for. I trust Helen Clark because I think I know how she reacts to things which makes her predictable but that doesn’t mean I’d give her my wallet or that I support her political views.

    Whitakers chocolate is a trusted brand because its a quality item where return to shareholders does not take precedence over long term reputation and quality. Its their name on the block at a personal level. A good, well run family business not complicated by modern management slogan’s and short term profit / bonus foolishness. Hamilton Jet in Christchurch are similar in my view.

  4. Kitty Catkin

     /  May 23, 2017

    I agree that it’s more or less meaningless. How can the news be any more or less reliable according to who presents it ? What’s a trustworthy entertainer, forsooth ? What am I trusting them to do ?

    How can I judge how trustworthy some stranger is ? I’d trust Andrew Little with my wallet but I don’t want him as PM. I’d give Winston Peters the key to my house and let him stay there when I was away-but as an MP, forget it.

    If there is a list given and the people on it have to be rated, it is a pointless exercise.