Promoting candidate or party?

Interesting to see the candidate most prominent on that hoarding. Under MMP the party vote is what really counts.

In past elections, 2014 in particular, Labour electorate candidates had inconsistent approaches. Some virtually hid their Labour connections and promoted their own interests. It will be interesting to see if they are more consistent this time.

So it looks like ‘a fresh approach’ is going to be the Labour campaign slogan.

Their website features this:


That seems to be promoting people more than party as well.



  1. Tipene

     /  July 7, 2017

    “So it looks like ‘a fresh approach’ is going to be the Labour campaign slogan”

    Laconic, dry-wit funny – and true.

    Adern and Little with their backs to the very people who support them – how thoroughly appropriate.

    • PDB

       /  July 7, 2017

      Little the old union-hand is almost out of picture thus the ‘fresh approach’ is obviously based solely on the non-achiever Ardern.

  2. What dirty politics campaign will accompany this super positive slogan?

    • alloytoo

       /  July 7, 2017

      Imported indentured labourers from the Americas?

      • Meh – that is sooooo April/May 2017…..passe don’t you know, nothing to see on that front…

  3. Gezza

     /  July 7, 2017

    Andy & Jacinda. Smiling. It’s not encouraging.

    • Gezza

       /  July 7, 2017

      Having said that, I’m not being paid to think about what their campaign comms strategy should be, so I haven’t thought about it. Helen & the Pledge card worked well the last time they were elected to power. But people had had enough of National by then.

    • Gezza

       /  July 7, 2017


  4. artcroft

     /  July 7, 2017

    Who’s the old dude with Jacinda?

  5. I’m afraid I couldn’t vote candidate or party for Labour. Either way you’ll get an unmanageable coalition. Labour’s electoral weakness and total Green dependence is a given. Peters, Marks and Porn boy are enormously populist, increasingly shallow and the combination would be a powder keg.

    While I get people want a shake up, but personally based on the promises and retrograde fiscal policy of all three, I’m not prepared to risk economic misery on an experiment.