Labour: a make-up artist, or a more competent swineherd?

Labour has shown they have significant problems managing Government. They seemed like they were significantly under-prepared for the job, they seem to have very loose management, and some ministers are having ongoing problems delivering on policies and promises.

So what is Labour trying to do? Polish the surface, when more fundamental management and improvements in competence seem to be required.

Stuff: Labour brings in “gender intelligence” consultants

The Labour Party is polishing its image once again, with what it is calling a “brand check-up”.

The party has brought in Double Denim – a Wellington-based consultancy that claims it “can turn online buzz into real-world results” to shake up its image.

The company was behind the Green party’s election marketing strategy – “Great Greens” – which had to be dumped after the resignation of Metiria Turei.

Not a great sign.

And it also worked on the campaign to elect Wellington mayor Justin Lester.

That was successful in 2016. I’m not sure it is still working very well.

The firm markets itself as a “gender intelligence” consultancy. “Understanding, celebrating and engaging women sits at the core of our skill and motivation,” its website tells potential customers.

Which makes this claim see odd:

A Labour insider said the overhaul had nothing to do with boosting the female vote. Instead, the party wants to revamp its internal communications, which are inconsistent. Newsletters, internal email and correspondence often came in odd fonts, with squashed logos and as clumsy attachments.

The party wants to make those “crisper” as part of a drive to get more casual volunteers to sign-up as paying members. And it wants to “better articulate its values – such as belief in equality – to those members.

I’m not sure that a “gender intelligence” consultancy is the best equipped to revamp their basic internal management and get some consistency with their PR.

MPs and key staff have already participated in workshops run by Double Denim. The insider said the cost of the refresh was “pretty inexpensive.”

Double Denim claims it “can turn online buzz into real-world results” to shake up its image.

That doesn’t sound like changing fonts and logos. And Labour need something more fundamental than an image shake up. They could do with a competence overhaul.

I think that Labour are more in need of a competent swineherd rather than a make-up artist.

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  1. Alan Wilkinson

     /  15th July 2018

    The pig is already wearing lipstick. Winston has it corralled.

  2. Blazer

     /  15th July 2018

    would think twice about any donations if they’re spending money on this b/s.

  3. David

     /  15th July 2018

    I think this is a much needed move, they won the election on the back of Ardern,s celebrity status rather than her record of having ever achieved anything so if they dont maintain or improve this then they are stuffed because its all they have.

    • If she decides that little Neve is her priority, they are stuffed.

      They will probably be anyway as she tries to live up to her big talk about doing both with ease.

  4. sorethumb

     /  15th July 2018

    I’m not impressed by Shane Jones. I think we need a better vetting system for MP’s. We need to see written arguments on issues.

    • Maggy Wassilieff

       /  15th July 2018

      Shane Jones isn’t a Labour MP.

      The Labour MPs are much more incompetent than Jones.

  5. Alloytoo

     /  15th July 2018

    This demonstrates 9 years of neglect by Labour on developing rational feasable policy.

    • Grimm

       /  15th July 2018

      9 looooong years

      I blame John Key. He did an excellent job of preventing any talent coming in off the list.

  6. wooden goat

     /  15th July 2018

    Labour have gone from blunder to blunder. No surprise to me.

    The KiwiBuild farce is a classic example. So is (IMO) the closing of charter schools, thus dumping the children into the very schools that they failed in in the first place. The children loved the charter schools, as did their parents.
    Oh, “one size does not fit all”, said Chris Hipkins, and then proceeds to shoehorn children back into the State system.
    If they disagreed with the concept, common sense would have been to have left the schools alone and not build any more, but common sense is as common in this “government” as teeth in a chicken.

    • They couldn’t risk them being a success when they were ACT’s idea in the first place.

      Had Labour thought of them, there would be hundreds of them.

      • Gezza

         /  15th July 2018

        To my mind, it is inconceivable, given their creed & support base, that Labour would have ever thought of them.


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