Gayford could become a PR liability for Ardern

Apparently operating outside the Prime Ministerial PR loop Clark Gayford could become a PR liability for Jacinda Ardern.

Ardern’s partner Gayford and her baby Neve have been an asset to her image, but Gayford keeps intruding on her job. He gets himself involved in Ardern’s political life and this could cause her some problems.

It has already come up, like this in September:  Jacinda Ardern should tell Clarke Gayford she ‘fights her own battles’

PR expert Trish Sherson says the Prime Minister’s partner should take a step back from defending her online, after he weighed in on a debate over her cancelling TV interviews in the weekend.

Former Three producer Tim Watkin tweeted about Ms Ardern pulling out of Newshub Nation on Saturday and TVNZ’s Q&A on Sunday.

It seemed odd that Gayford would get involved in matters involving the Prime Minister’s diary. She has staff for that.

Ms Ardern’s chief press secretary said the Prime Minister would not be appearing on Newshub Nation because he got the date of the interview wrong.

“If I were Jacinda I’d be saying ‘hey mate, I fight my own battles,'” Ms Sherson said on The AM Show, and host Duncan Garner agreed.

However after the UN trip:

Yesterday Gayford tweeted:

I think that reminding everyone that Peters played and manipulated Ardern, Labour and the media for his own aggrandising is embarrassing for Ardern and Labour.

It is remarkable that Peters made the important job of forming a new government all about him and his attention seeking, at the expense of Ardern and Labour in particular (and also the sidelined Greens).

A sensible way of announcing a new three party government would be including all three parties in the announcement rather than pandering to Winston’s whims and ego.

Showing how dependant Ardern is on what Winston wants and says is not good PR for Labour.

How many PR staff does Ardern have? I am sure they are under instructions to carefully convey the right images and messages for Ardern.

But Gayford may be operating outside this carefully manicured media movement. He seems to like attracting attention to himself as well as trying to promote Ardern, but I don’t think this is helping her. He is a risk and could be a liability.

Perhaps Gayford should stick to the Women’s Weekly sort of stuff and leave the serious business of running the country and running the Prime Minister PR to Ardern and her substantial team.

 

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50 Comments

  1. Blazer

     /  October 20, 2018

    I doubt its a major problem…now whats [use proper names] to ..today?

    Reply
    • Corky

       /  October 20, 2018

      All this bubbling away underneath Nationals problems. Just waiting to resurface after the public are over JLR.

      Reply
      • Griff.

         /  October 20, 2018

        You should be more worried about whats been bubbling away under JLR corks.
        The fall out from that is still to come,

        Reply
        • Alan Wilkinson

           /  October 20, 2018

          The only thing that seems to have been bubbling away under JLR is his sanity.

          Reply
    • PartisanZ

       /  October 20, 2018

      @Blazer – “I doubt its a major problem” … and this thread proves it … straight away we’re talking about JLR and National …

      Reply
  2. Blazer

     /  October 20, 2018

    meanwhile [deleted] Collins…cant resist a feeling of…her destiny becoming fulfilled.
    Didn’t come to Parliament to eat her…lunch…apparently.

    Reply
    • Corky

       /  October 20, 2018

      New leader..National back on track. Simple stuff. Apparently National disagree. Bridges should have been gone four months ago.

      Reply
      • Now is not a good time to change leader. I think they have to tough things out for a while, until early next year.

        Bridges handled things weakly earlier this week, but by Wednesday he did show some leadership mettle. This could actually be the making of him as a viable leader, but I won’t hope for too much.

        Reply
        • Alan Wilkinson

           /  October 20, 2018

          That’s how I read it too, PG. I think he has been vindicated for running the enquiry and flushing Ross out and apart from the loose comment about Pugh, which he apologised appropriately for, has come out squeaky clean.

          He has probably gained some confidence from handling this.

          Reply
          • Bridges was condemned for self inflicted wounds by persisting with the inquiry, but there have been a few people starting to say that while the immediate pain is substantial, it may have been worth it by flushing out a rat in the caucus.

            Reply
            • Alan Wilkinson

               /  October 20, 2018

              It would be hard to argue JRL should have been left in there secretly taping everyone and waiting for Lusk’s next command.

            • Gezza

               /  October 20, 2018

              Incredibly, JLR doesn’t seem to have worked out yet that he’s been personality-analysed very professionally & simply used by someone who has no compunction about cleverly manipulating him & then sending him on a suicide mission in pursuance of their own objectives.

          • PartisanZ

             /  October 20, 2018

            He’ll grow into being a strong leader for National as the Party crashes & burns …

            Captain Bridges, resolute on the bridge, going down with the ship.

            Reply
        • Corky

           /  October 20, 2018

          I disagree, Pete. National will have their leadership woes thrown at them by the media incessantly after the JLR sideshow dies down. Bridges is forever tainted in the minds of some voters. No matter how much he improves he will still be the chap who said Chinese ace Indians. You cannot let such a situation continue without dire consequences. National with be further up the creek if new polls coming out soon are negative for National. The way I see it, why not get everything out of the way now. Start the new year fresh with the media focus back on our inept government.

          However, I think you are right. National will tough it out.

          Reply
          • Gezza

             /  October 20, 2018

            Of course they will. They have no other option. And there will be no change to their hard-core support base. The scale of Ross’s deviousness is becoming more and more evident. I think a lot of people will be thinking he’s cunningly set up a lot of people operating away deviously in the background like a classic psychopath – no one really realising how much of a prick he was because a little bit of flirting has become the norm for many MPs away from home thrown together with members of the opposite sex working long hours having a wine or two and not yet dead or neutered. I think Head Office thought he’d been warned and cut it out. I don’t think anyone knew how extensively he was destroying people.

            Reply
            • Kitty Catkin

               /  October 20, 2018

              I would say that he’s at least a sociopath or narcissist. Our late friend was seen coming by one. I am convinced that it shortened his life.

              Politics is very intense, and I can see how this adrenalin could manifest itself when two people are spending so much time together.

      • PartisanZ

         /  October 20, 2018

        Crusher Collins, a Jenny Shipley/Don Brash/Donald Trump-style leader … and the National MP with the strongest Chinese connections of all – arguably including those of Chinese descent – with those connections already tarnished – takes over a sinking National CCPParty severely holed by claims of Chinese interference …

        It just somehow doesn’t quite make sense to me …

        Reply
        • Gezza

           /  October 20, 2018

          Yep. She’s just not liked by the public, except by the arch-conservative authoritarian types.

          Reply
          • PDB

             /  October 20, 2018

            Actually she has a big South Auckland following and is well respected there, businesses would be supportive, and funny enough she is good friends with many left-wing types/ personalities.

            I would’ve agreed with you up to this point but now Bridges is (unfairly?) tainted by this saga I don’t think Collins would scare any existing National supporters away and she could tap into areas (such as South Auckland) that no other National party person could effectively. I think having Bridges in the leaders seat for a while may have made some people (like myself) more likely to take a risk on Collins, or at least want a stronger style of leadership in opposition (as well as someone who communicates more effectively).

            Female vote could be interesting, but if the public backlash continues with Ardern and her baby-pushing/ self promotion/lack of substance who knows? At least the more straight-talking Collins would be in stark contrast to the wishy-washy language Ardern uses. Collins isn’t scared of Winston and again the contrast between that and Ardern seemingly at Winston’s beckon and call could be useful. Politically/experience and economic knowledge see’s Collins shit all over Ardern whilst she is a better debater. Being friends with Cam Slater probably her biggest obstacle to overcome.

            My proviso would be she have someone from the more liberal side of National as deputy. I actually think Collins as it stands now is the only viable pick for National leader at this stage until someone outside the top of the list is groomed for the role.

            Reply
            • Gezza

               /  October 20, 2018

              I’ve had a look at the National Team on their website a few times lately and Collins could only ever be a temporary solution. I don’t think the party hierarchy would be willing to plump for her: she’s a risk and a turn-off for most people. Good in the role of attack dog but not at the top – too authoritarian and conservative. Add the “nasty” reputation to that mix and most of the voting public won’t take the risk of a term of government under her ruthless control. I think she’s probably good for regular scandals too. Some of her tweets have been less than intelligent.

              Might have to be Amy. She might surprise. She showed a bit of grunt the other day at Question Time and I may have underestimated how tuff she’d be. Marriage seems solid. Be surprised if she’s been dallying with the office staff.

            • Gezza

               /  October 20, 2018

              And whichever MP jumped into the sack with JLR is probably a goner.

            • PDB

               /  October 20, 2018

              I think the Bridges experiment has dented the short-term prospects of any other ‘inexperienced’ leadership hopefuls including Amy Adams. Again the only one now who would have any possible chance of winning in 2020 is Collins – the economy tanking before then would greatly increase the appeal & chances of someone like her with her experience. If Collins fails then at least she moves on (still think she would best suit being Auckland Mayor) and National give the next leader the best possible chance of winning the following election rather than throw them in the deep end now.

            • PDB

               /  October 20, 2018

              Gezza: “And whichever MP jumped into the sack with JLR is probably a goner.”

              She’s in a pretty safe electorate seat and will be seen as just another victim of JLR.

            • Gezza

               /  October 20, 2018

              You reckon? She didn’t even like him. And she’s cute.

            • Gezza

               /  October 20, 2018

              She’s got the issue of the conservative matrons & Mrses who won’t approve to contend with now.

        • Kitty Catkin

           /  October 20, 2018

          ??? Those three bear no resemblance to each other. How can one person be like all three???

          Reply
  3. Missy

     /  October 20, 2018

    Winston Peters the new Lord Warwick (Kingmaker)? Well done to Clarke Gayford in reminding everyone that Ardern is PM because Peters showed her his benevolence – or wanted to stick one to National, either way not a good look.

    Reply
    • Bill Brown

       /  October 20, 2018

      Peters always disliked Bill & Steven – so we got Jacinda

      Wonder why the 30 odd page agreement was never published ……

      Reply
      • Kitty Catkin

         /  October 20, 2018

        That’ll be the day, Missy. The Earl of Warwick was well out ot Auntie Winnie’s league.

        I don’t believe that it was benevolence, Labour would be much more beholden to him and possibly (?) expected to show this.

        Do you know where one can obtain a butt of malmsey or a surfeit of lampreys, perchance?

        😀 😀 😀

        Reply
  4. Gezza

     /  October 20, 2018

    The deal was supposed to be that Gayford would be the stay home mum. He should just get on with doing that for now.

    Reply
    • Kitty Catkin

       /  October 20, 2018

      He might also consult a dictionary and look up ‘dairy’ and ‘infer’.

      He comes across as something of a cipher; he isn’t very memorable. I agree that he shouldn’t interfere, it doesn’t look good when political spouses do this. He certainly doesn’t seem to be doing much by way of f/t childcare.

      Reply
  5. Blazer

     /  October 20, 2018

    these are possibly the sourest grapes …all year..

    ‘I think that reminding everyone that Peters played and manipulated Ardern, Labour and the media for his own aggrandising is embarrassing for Ardern and Labour.

    Reply
    • Missy

       /  October 20, 2018

      It can hardly be considered sour grapes when it is true….

      Reply
      • Blazer

         /  October 20, 2018

        its mere opinion…learn to tell the difference Missy.

        Reply
        • PDB

           /  October 20, 2018

          More than opinion Blazer – the ‘wins’ that Winston achieved in comparison to his overall vote % and to what the Greens achieved is proof enough, even more so when it has become clear that him going with National wasn’t a real option for him.

          Reply
          • Blazer

             /  October 20, 2018

            have you seen th proposed National/NZF agreement?

            Reply
            • PDB

               /  October 20, 2018

              Don’t think it got that far Blazer – English wasn’t about to sell off the country to a minor party & a bunch of horse racing enthusiasts that scraped together 7% or so in a general election.

            • robertguyton

               /  October 20, 2018

              No, instead, he left JLR in place, despite knowing about his…ways. Prime Ministerial, that.

            • Kitty Catkin

               /  October 20, 2018

              How do you know that he knew about his ways? I would doubt that,

  6. Gezza

     /  October 20, 2018

    Just re proper names – it’s ok to call a certain person “Crusher” if they’re on record as liking that isn’t it?

    Reply
  7. Bill Brown

     /  October 20, 2018

    Gayford [deleted] so I’m consistently surprised he keeps popping up

    He is some kind of media junkie

    The entire MMP mess via Winston just makes this all the worse

    But PG you are quite right about him looking like he interferes

    As for Political commentator Trish Sherson – she’s just the next Boag. Yuck.

    Reply
    • Kitty Catkin

       /  October 20, 2018

      He must have a thankless role; but tuff titty. He knew what he was getting into.

      Reply
  8. Sugar Plum

     /  October 21, 2018

    When Clarke Gayford wrote dairy instead of diary he was making a typing error. I often transpose letters when I type. He just didn’t check.

    Reply
  9. Sugar Plum

     /  October 21, 2018

    I also made a mistake, I should have written a typing error.

    [I’ve corrected that – PG]

    Reply

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