A black day for Christmas shopping

Thursday is one of the biggest days of the year in the US, Thanksgiving Day. I observed a Thanksgiving Day when I was there a few years ago, an interesting fly on the wall type experience (as a lot of my time in the US was).

It’s not just a big day in the US, it is a big long weekend (although only some states make it a public holiday for state employees).

They launch major Christmas shopping marketing on the Friday after Thanksgiving Day. It is the biggest shopping day of their year. They call it Black Friday for some reason. It’s never on the 13th. Maybe it’s a black day for many people’s finances (but yeah, that would make it a red day).

This is recent in the US. It started in 1952 but did not become known as ‘Black Friday’ until the 1980s.

Now it seems that New Zealand marketers are trying to make it a thing. Without Thanksgiving Day (I’m surprised turkey marketers haven’t tried that yet).

The whole front page of today’s ODT is plastered with ‘Black Friday’ advertising. Cringe. I’m not going to touch it – I have already been warned that black ink hands are worse than usual, but I am avoiding getting sucked into this commercial crap.

I guess it’s just another name for yet another sale. In the not too distant past sales were one week a year, not they seem to be once a week. Or all week, just with a different name for marketing purposes.

I’m opting out, but it’s hard to avoid the media pollution.

 

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9 Comments

  1. David

     /  November 22, 2018

    The irony of having a day to give thanks for what you have and spend it scrapping with your fellow countryman in a sport to acquire stuff to replace what you have just given thanks for having.

    Reply
    • Gezza

       /  November 22, 2018

      😀 👍
      You’re not always wrong, David.

      Reply
      • Kitty Catkin

         /  November 22, 2018

        I can’t see any sense in having it called that here, it’s meaningless.

        Why not give it a Kiwi name if we must have it?

        Reply
  2. Missy

     /  November 22, 2018

    It is called Black Friday because it is such a big shopping day many businesses that may be in the red are expected to go into the black and be solvent for another year. So there is a reason for the name, even if it isn’t really known widely.

    It has been a thing in the UK for the last 5 years, though an analysis by their Consumer equivalent has shown that most items are the same price or less during other times in the year, so the Black Friday bargains aren’t really much of a bargain. And the UK are rebels, they do the Black Friday sales for a week or more, it is essentially our pre-Christmas sales.

    Reply
    • Missy

       /  November 22, 2018

      The real equivalent for us would be the boxing day sales most likely.

      Reply
    • Missy

       /  November 22, 2018

      oops, apologies for the lack of commas in my first sentence!

      Reply
      • Kitty Catkin

         /  November 22, 2018

        I must confess to having bought something in The Warehouse’s BFSale, a new mobile, but I was going to do so anyway when the credit on my current one ran out because it’s a really annoying Mobiwire Sakari. You wouldn’t think that using a mobile could be fiddly and difficult but this model is; its text system is ridiculous. Never again, I wouldn’t have one as a present.

        The chaos seen in the US doesn’t take place here, don’t those people know about online shopping?

        Reply
  3. Corky

     /  November 22, 2018

    The Turkey thanks you for your grace, Mr President. God speed.

    Reply

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