Moanstream media outraged over half Easter egg

Social media has provided a forum for people to express outrage at many things. I saw outrage over hot cross buns going on sale just after Christmas (but not over raisin bread available all year round which is much the same thing).

Cadbury has been the subject over quite a bit of outrage over the last few years as they gradually them completely shut down their Dunedin factory, and changed how they made things.

Now the are copping the wrath of modern Easter perfectionists.

Newshub – ‘Blasphemy’: Kiwis outraged after Cadbury cuts Marshmallow Eggs in half

It’s quite funny seeing yet another form of Easter confectionery being referred to as blasphemy, with Easter being one of the most religious Christian times of year. It’s as if the only gifts brought to a fabled stable a couple of thousand years ago were whole chocolate marsh mellow eggs.

Easter won’t be so sweet for some Kiwis after Cadbury announced major changes to its popular Marshmallow Eggs.

The eggs have been cut into a half shape and no longer come in their individual foil wrappings.

“You’ll notice that our Cadbury Marshmallow Eggs look a little different this Easter,” it posted to Facebook.

“While we’ve combined two halves into one, there’s still lots of fluffy deliciousness with Cadbury chocolate to share around.”

The news has outraged New Zealanders, with people labelling the changes “disgusting” and “blasphemy”.

“You cannot call them eggs if they’re not egg shaped,” one person wrote on social media.

“You ruined the Roses chocolates and now you have ruined the Easter eggs. It’s only half an egg now. Won’t be buying,” another said.

Some people commented how much they enjoyed eating the chocolate in the middle, while others say the lack of wrappings will prevent them using the eggs in Easter egg hunts.

Cadbury says it understands some people will be disappointed by the new shape, but says it’s impossible to change back due to upgrading its equipment.

Do they mean scrapping their equipment in Dunedin and making them somewhere else overseas?

Perhaps modern technology rules out being able to make whole chocolate Easter eggs.

Whatever. This shows how trivial a lot of stuff gets in social media – and in mainstream media like Newshub. Perhaps they could be reclassified as moanstream media.

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48 Comments

  1. Griff.

     /  27th January 2019

    Cadbury once had an overwhelming share of the NZ chocolate market
    it is now only a small player.
    Because the fuckwits are more interested in cutting a few points of costs than producing what the market wants .
    Managed to death by MBA’s Masters of business arseholeing.
    Some idiotic MBA We can save .4 cents a unit it with make them like this .
    Result you might save a few points per unit but you are going to sell a lot less so your profit and your business will decline .
    I stopped buying any of cadburys products years ago because of their attitude towards consumers. Same goes with some other businesses like Vodafone and Spark
    they will never get my dollar ever again.

    Reply
    • Duker

       /  27th January 2019

      Doesnt the package say ‘Same weight , new shape’
      Who’s loosing out here?
      Wasnt the old eggs just two halfs joined together, seems like its better production process from the manufacturer

      Reply
      • Gezza

         /  27th January 2019

        The fact it was an egg shape was part of the attraction; it’s primarily a market aimed at kids. Now it is just a chocolate marshmallow; boring. Chocolate Easter Bunnies will have to be where its’s at now.

        Reply
      • Kitty Catkin

         /  27th January 2019

        2o lost me when they made my perfectly good phone obsolete, Griff.

        Cadbury will never live down the palm oil fiasco. They did change that, but don’t seem to learn; the Roses change has been a disaster. The new ones sound horrible.

        Whittakers Rules; they are easily as good as Lindt.

        Reply
        • Kitty Catkin

           /  27th January 2019

          I see no point in hot cross buns before Easter; why not just eat fruit buns ? They’re part of Easter.

          Reply
      • PartisanZ

         /  27th January 2019

        Yeah Duker … and if you look carefully, they get to use the same machinery as makes ‘Mallow Puffs’ without resetting it …

        Nah … It actually started as a plot by LQMTI (Long Quick March Through Institutions) to de-Christianize Easter … but they found Easter had already been completely de-Christianized and totally (or totalitarianly*) consumerized …

        So now it’s “bring down the bunny!!!”

        “vitality, rebirth and resurrection” – https://en.wikipedia.org/wiki/Rabbits_and_hares_in_art

        However, this doesn’t work in the Southern Hemisphere where Easter is more like the beginning of Autumn than the harbinger of Spring …

        And that’s really why it’s such a terribly important issue and we’re all up in arms about it!

        It can’t be because they’re cutting costs; because WE support a society that functions in the self-same manner …

        Reply
        • PartisanZ

           /  27th January 2019

          Wow, I’ve learned something from the Righties after all … How to convolute an argument right up its own arse!

          But seriously folks … Easter is irrelevant (since our Labour Weekend is our real Easter, and ‘Leftly’ so …

          And consumerism is becoming irrelevant … We can’t actually ethically or morally complain about Cadbury (or whoever owns them now) cutting costs because we support our whole society functioning on the same ‘corporate’ model …

          So pretty soon – when minor things like consumer feedback, quality control and reputation become utterly meaningless – we’ll be in a better place …

          We’ll be in the Ministry of Truth … and we’ll know how to korero ‘NewSpeak’ …

          Reply
          • Corky

             /  27th January 2019

            Parti, you are starting to scare me your passionate rhetoric against political things you disagree with. Don’t take this the wrong way, but you have a lot in common with this chap before he started killing Jews, Jehovah Witnesses and Homos.

            Reply
        • PartisanZ

           /  27th January 2019

          *totalitarianly – the adjective of ‘totalitarian’ – is new word #205 …

          Reply
        • Duker

           /  27th January 2019

          It’s a new product .Cadbury IGLOOs

          Reply
  2. Pink David

     /  27th January 2019

    “Cadbury says it understands some people will be disappointed by the new shape, but says it’s impossible to change back due to upgrading its equipment.”

    “impossible ”

    Translation; we are using multipurpose machines for this now, and we don’t want to spend any money on a special machine just for this product. If we pretend it’s the same thing, we might keep some of the market, despite it being a different product.

    Reply
    • Kitty Catkin

       /  27th January 2019

      My feeling is that the outrage is largely tongue in cheek, exaggerated for comic effect. But it seems a demmed odd thing to do; pointless.The eggs look silly now. I loathe marshmallow so don’t eat them anyway, and can’t remember when I last ate Cadbury’s.

      The dislike of the new Roses is real, though; very few seem to like them. And why change the wrapping ? The unwinding was part of the fun of the Roses choccies and you could play with them afterwards.The new flavours sound awful.

      NB; the new Milk Tray is disgusting; sweet and sickly. I had a box when they came out….UGHHHH!!!!

      Reply
      • Kitty Catkin

         /  27th January 2019

        Reviews of Roses are overwhelmingly negative.

        Reply
        • PartisanZ

           /  27th January 2019

          It doesn’t matter any more Miss Kitty … By neoliberal capitalism’s perverse irony you “take what you get” – like any good socialist – because corporate-political elites have decided shareholder’s profits are the most important thing.

          You, the customer, have FA say … The competition is inferior, unless you go to a whole lot of trouble ordering from a Boutique Chocolatery … which for most people is too ‘inconvenient’ …

          Roses’ competitors aren’t competing on ‘quality’, they’re competing on price by undercutting Roses. The only way to do that is to skimp on quality, since Roses themselves are already skimping to maintain shareholder’s profits …

          It’s a Neoliberal Race to the Bottom …

          Unless you start-up a Boutique Chocolatery catering to a tiny wealthy (or parochial) element of the population, which, if it becomes too successful, will be bought-out by Cadbury or some other Global Chocolate Company anyhow …

          And the downward spiral continues … towards a very strange and bizarre form of ‘capitalist socialism’ where ‘supply’ rules … and demand is almost meaningless.

          We either waste the food … or we ‘waste’ the people who don’t, won’t or can’t buy it.

          The Ministry of Truth will confirm this NewSpeak item shortly …

          Reply
          • PartisanZ

             /  27th January 2019

            This is why, despite its seeming triviality and PG’s facetious treatment of it, the humble Easter Egg and all it symbolizes is a tremendously important and significant issue …

            … in both hemispheres of the world.

            Reply
            • Kitty Catkin

               /  27th January 2019

              Of course Whittakers are competing on quality. Nigella Lawson and the others in the ads are hardly likely to be seen advertising something that is second-rate, and if people stop buying Cadbury’s chocolate, Cadbury’s will soon get the message. From the sound of it, most boxes of Roses ended up in the bin because nobody would eat them. They were bought unsuspectingly by people who didn’t realise what dreck they had become.

              I don’t think that Whittakers will risk their reputation by cutting down on quality. They’d have too much to lose; not least their share of the market as people buy their chox and not Cadbury’s.

              The customer does have a say; nobody drank New Coke and it was a marketing disaster. The customer isn’t obliged to buy a product if they don’t like it.

            • PartisanZ

               /  27th January 2019

              I agree the customer has ‘some’ power … but there’s also the paradox of choice … with 10 or 50 or 100 types of the same product, whose going to go to the trouble of researching each one?

            • PartisanZ

               /  27th January 2019

              “Some” very limited power … They can often easily be persuaded by Advertising & PR …

            • PartisanZ

               /  27th January 2019

              Miss Kitty … Whittaker’s don’t appear to do Easter Eggs … judging from their website …

              https://www.whittakers.co.nz/en_WW/products/

              But Whittaker’s cares … through a branch of the company named “Whittacares” …

              https://www.whittakers.co.nz/en_WW/whittacares/

          • Pink David

             /  28th January 2019

            “It’s a Neoliberal Race to the Bottom …”

            Explain Lewis Road Creamery.

            Reply
            • PartisanZ

               /  28th January 2019

              Why should I? They explain it themselves PD – https://lewisroadcreamery.co.nz/the-lewis-road-story/our-story/

              “Premium”, “Artisan” & “Boutique” says it all …

              What’s more, they don’t do Chocolate! Other than Ice Cream maybe?

              And they certainly don’t do Easter Eggs!

              Note, however, that they do do ALCOHOL!

              The same “Market Forces” process will no doubt apply … the more successful they become the more offers they’ll field from Fonterra, some subsidiary of theirs or such like giant corporate [Canada’s Big Dairy is showing interest in the Kiwi market I believe?] … and eventually be absorbed into the ‘race to the bottom’ …

            • Pink David

               /  28th January 2019

              Your claim is that it’s a race to the bottom. Yet, new companies crop up all the time filling these niches.

              Neoliberalism is dynamic, that is the very essence of it’s success.

            • PartisanZ

               /  28th January 2019

              Filling niches largely for the top 5% (or something) of earners …

              You’re correct though, there is something un-Kiwi and indeed kinda contra-human about a race to the bottom … consequently, “yet”, or despite the race to the bottom, new companies crop up all the time …

              So the non-stop cheapening of human labour is one of these “essences” of neoliberalism’s success is it?

              I’m of the opinion that Nature – of which all human activity is a part – strives for dynamic equilibrium. Neoliberalism however, I would call an ideology & practice of dynamic disequilibrium … perhaps even planned dysfuncquilibrium* (new word #206)

            • PartisanZ

               /  28th January 2019

              Indeed, if we are to believe Darwin, Nature strives for a form of constant improvement he called ‘adaptation’ … which I believe only humans can do consciously and ‘culturally’ and, for instance, in favour of some concept like ‘the common good’ …

            • Gezza

               /  28th January 2019

              That’s not what Darwin theorised at all. Adaptation through evolution is nothing to do with constant improvement. It’s simply about creatures adapting over time through natural selection to their environment. It’s a random process and it doesn’t follow that any adaptive change is an improvement on an earlier model.

            • PartisanZ

               /  28th January 2019

              In that case it no longer applies to Human Beings!

              Actually, it never did apply to human beings … Successive political movements over a century or more have appropriated it for their nefarious purposes …

            • Gezza

               /  28th January 2019

              Of course it applies to human beings. There’s nothing intrinsically special about us except that we are so bloody destructive to so many other life forms.

            • Gezza

               /  28th January 2019

              And our own.

            • Gezza

               /  28th January 2019

              You should probably read up about evolution by natural selection and how it works Parti. You’ve obviously got no understanding of what it actually is and how it works.

  3. Conspiratoor

     /  27th January 2019

    Once its banned by sharia a chocolate maker is doomed. Traces of Pig or muslim appeasement, no-one’s a winner…

    “traces of pig DNA have been found in Dairy Milk Hazelnut and Dairy Milk Roast Almond bars”

    Reply
    • Duker

       /  27th January 2019

      yeah . Just as traces of cocaine and meth powder are found on banknotes.
      You and I probably share some DNA with pigs anyway. Cest la vie

      Reply
  4. duperez

     /  27th January 2019

    I couldn’t see what I reckon is the main point: If the eggs are half what they were last year has the price halved too?

    My pick is that it isn’t.💰

    Reply
    • Kitty Catkin

       /  27th January 2019

      They don’t look like eggs now. I bet that if someone didn’t know that they were called eggs, they wouldn’t guess.

      Reply
      • PartisanZ

         /  27th January 2019

        Muslim Marxist plot Miss Kitty … “In many cultures around the world, the egg is a symbol of new life, fertility and rebirth. For thousands of years, Iranians and others have decorated eggs on Nowruz, the Iranian New Year that falls on the spring equinox.”

        That’s their equivalent of Easter …

        … The thick plottens …

        Reply
        • Kitty Catkin

           /  27th January 2019

          I daresay, but the eggs in my fridge look like 0, not I) and I imagine that eggs worldwide look like 0, not (I.

          Reply
        • Kitty Catkin

           /  27th January 2019

          Have you ever heard of the Oohaah bird ?

          So-called because it lays square eggs.

          Reply
        • PartisanZ

           /  27th January 2019

          The Chocolate Easter Egg though, Miss Kitty, you have to admit, is a special case even of the genus ‘Egg’ … ?

          Here’s Remnant Judeo-Christianity … even ‘Cradle of Civilization’ references … and all the things eggs symbolize … mixed with the very essence of Western colonialism – which captured us the cocoa bean (no doubt at catastrophic expense to some indigenous peoples) – and hedonistic mass consumerism … including the ubiquitous commodification of childhood …

          ‘Mass’ and mass consumerism …

          This is not just an oval chicken’s egg in your refrigerator …

          The Easter Egg and its ‘Deliverer’, the Easter Bunny … is SO MUCH MORE!

          Reply
  5. PartisanZ

     /  27th January 2019

    Surprising relevance … the ‘Candy Factory’ scene from ‘Hop’ …

    Reply
  6. Duker

     /  27th January 2019

    Was this post part of Cadburys PR offensive , after all it goes after the moanstream media- never heard that one /sarc.

    Reply
    • Kitty Catkin

       /  27th January 2019

      I doubt it; who’d give themselves such poor reviews and comments ?

      Reply
      • PartisanZ

         /  27th January 2019

        Goes to show Miss Kitty … with ‘Supply’ separated from ‘Demand’ … it just doesn’t matter.

        Will it change anything? NO. People will go on buying these Eggs not for any of the reasons people think – not even convenience and certainly not ignorance – but just because they’re there, and the Cadbury brand, however globalized, is recognizable from Advertising …

        People would have to be organizable at a grass roots level to use the only real tool they have, which is their buying decision and consumer power …

        When was the last time we heard of that changing anything?

        I can’t think of any examples … Another perverse irony of neoliberalism … people are ‘free’ to follow their dreams … but for all the so-called ‘freedom of the individual’ life becomes more-and-more nondescript, uniform and financialized … and paradoxically more restricted …

        Reply
  7. PartisanZ

     /  27th January 2019

    When you think about what they’ve done to us over 35-ish years, this is just like a last little tack in the shabbily built, imported, $2 Shop, “Rest in Piece” brand, NZ Pine-box coffin of neoliberalism which humanity has been entombed in …

    Reply
  1. Moanstream media outraged over half Easter egg — Your NZ – NZ Conservative Coalition

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