Making mountains out of malehills over advert but little defence of KiwiBuild

National enraged a bunch of people who seem to be perpetually looking for things to get enraged about with an advertisement criticising KiwiBuild that has received a huge amount of promotion from media reporting the enragement.

I do think there are a number of people active in social media who seem intent on making mountains out of malehills.

What is glaringly absent in this is a lack of defence of KiwiBuild. It is all ‘attack the messenger’ diversion.

Outrage over men holding a beer talking to women, blonds and the use of sausage quips in political clips seems like over the top attempts to sanitise everything.

Perhaps it has driven some people to tears – but how do you say anything publicly without risking annoying, enraging or devastating someone?

I’m betting tired of those arguments and attempts to PC everything – and using outrage as a way of trying to attack and discredit and divert in politics.

But there are some interesting associated issues. Did National deliberately provoke ‘progressives’ to get a sort of Streisand effect?

And, this has been all attack of National and no defence of KiwiBuild.

Danyl Mclachlan (The Spinoff):  Notes towards a grand unified theory of the terrible National Party sausage ad

Here’s my grand conspiracy theory. Progressives are actually the primary target for this ad and it is designed to offend them. Offense and controversy makes things newsworthy and earns you coverage in the mainstream media, thus potentially reaching a far greater number of viewers than National would get through making a non-controversial, non-mansplaining ad.

The way you communicate the KiwiBuild critique to the wider public – who are never going to watch a political ad in their feed, even if you boost it – is by breaching progressive rules of etiquette and provoking a controversy.

Presumably there will be more: maybe the next shocking thing will be the next National Party ad, giving online progressives the chance to spend the whole year furiously amplifying National’s talking points.

Whether National inadvertently bumbled or deliberately provoked, they got far more attention than they would have for most attempted political hits.

While are ‘progressives’ so easily riled? Concern about a fairly impotent Opposition party? Or despair that the Government has made a mess of KiwiBuild with no solution in sight?

Bradbury has a good point. On eof those claiming sexism rather than defending KiwiBuild was Phil Twyford.

Newshub: No one entered KiwiBuild ballot for Waikato development

Newshub can reveal how unpopular KiwiBuild has become: absolutely no one entered the ballot to buy any of the homes in one of the developments.

The Government’s flagship housing scheme is now at the stage where developers are offering up bribes to get people interested.

But KiwiBuild isn’t just backfiring for the Government – it’s backfiring for National too.

The party’s latest taxpayer-funded attack ad has drawn widespread criticism for showing a man explaining KiwiBuild to a woman.

Housing Minister Phil Twyford said it was “clearly sexist”.

“I would think a lot of people find it offensive.”

I would think a lot more people would find Twyford’s failure with KiwiBuild of rather more concern.

There was one person reported as defending KiwiBuild:

“We as a Government are building more houses than any Government has built since the 1970s, which I have to say feels roughly about the era of that ad,” said Prime Minister Jacinda Ardern.

Don’t dare suggest that is sizzle without, ah, substance.

 

41 Comments

    • Patzcuaro

       /  February 15, 2019

      Good return of serve by Emmerson, National’s record on housing wasn’t that great, they are on quick sand criticising others.

    • PDB

       /  February 15, 2019

      Rod Emmerson – keeping the opposition honest since October 2017.

      • Patzcuaro

         /  February 15, 2019

        National getting picked on?

        • Kitty Catkin

           /  February 15, 2019

          He doesn’t seem as unbiassed as one might wish or expect.

          National isn’t on quicksand; they didn’t make ridiculous promises.

          • PDB

             /  February 15, 2019

            I went back as far as Dec 1st on his twitter account;

            *4 could be construed as anti-govt
            *2 pro-govt (one rating Ardern as 10/10)
            *10 anti National of which 5 were specifically anti-Bridges & (even though he isn’t in politics anymore) 3 anti-Key.

            Political cartoonists normally would hold the govt of the day to account far more than the opposition.

            • Kitty Catkin

               /  February 15, 2019

              A good political cartoonist should be neutral in the sense that they lampoon or hold to account people and issues who deserve it, It’s hard to believe that only 4 times out of 17 (I include the two pro-Labour/Ardern ones) has Labour done anything wrong.

  1. If Bridges or National MPs were laughing at racial or mental health attacks on opponents would ‘progressives’ have made anything of it?

  2. Blazer

     /  February 15, 2019

    don’t need to defend Kiwbuild.

    Anything is better than Nationals effort of doing nothing for 9 years.

    Although they did manage to accelerate this scandal….
    https://www.stuff.co.nz/environment/110557002/the-multimillion-dollar-public-land-sales-scheme-tenure-review-will-be-stopped

    • Alan Wilkinson

       /  February 15, 2019

      If Simon explains to Jacinda why Kiwibuild is a steaming dung heap is that sexist?

    • High Flying Duck

       /  February 15, 2019

      • Duker

         /  February 15, 2019

        Thats one of the things national did stop back in 2010, building new state houses… finally they woke up 18 months before the 2017 election. ( I worked on developments for a builder who did build new state houses then)
        Normally the ‘plan’ was to demolish the old state houses and on sell the land… whos new owners just land banked as they didnt have the capital or bank security to build anything

  3. Finbaar Rustle

     /  February 15, 2019

    In our town there are so many empty commercial buildings
    we could house an extra 10,000 people easy.
    Extrapolate that over all of New Holland and we
    really need a million more immigrants by 2025.
    Open the doors let them in now.

    • Gerrit

       /  February 15, 2019

      But could Riverton cope with the extra roading, sewerage, water, electricity, schooling infrastructure required to keep 10,000 people in the town? Are the town residence up to funding and building all of this new infrastructure before the hordes arrive?

      And are the residence happy to see their quaint little old town over run with foreigners (except of course cashed up Auckland boomer retirees)?

      And full time jobs? Guess some of the jobs will be staffing a new WINZ office.

      • Finbaar Rustle

         /  February 15, 2019

        The Riverton folks can cope with any thing.
        Salt and mobile phone of the earth types.
        Always up for a challenge.
        They will embrace the challenge with alacrity and elan.
        Riverton one of the many new crowns in the south

  4. Alan Wilkinson

     /  February 15, 2019

    This is what happens when you don’t elect a bunch of incompetent fools but Winston decides they should govern anyway.

    • Blazer

       /  February 15, 2019

      Nice description of the Nats…

      ‘ when you don’t elect a bunch of incompetent fools’

      • Alan Wilkinson

         /  February 15, 2019

        Suck it up, B.

        • Mother

           /  February 15, 2019

          I believe in equality in every way.

          ‘Equality’ in a democracy means treating everyone with respect from the cradle to the grave, regardless of their life choices, utilising a combination of our most intelligent minds, human strength and compassionate personalities.

          The thing with the use of outrage in politics is that those who generally avoid escalation are now the ones required to match it – for the sake of community and country. It’s difficult and goes against the grain but it is now necessary.

          In general, the man’s voice in political leadership is common sense for what we need to achieve. So long as those men are not childish and especially so long as they are listeners.

  5. Gezza

     /  February 15, 2019

    There’s a kind of reverse ad to this one running on tvnz at the moment where some big mouthed know-all bloke is in a pub boasting about his upcoming expensive overseas tour of various countries & a young female travel agent who is having drinks with the girls temporarily deflates him by letting him know she can price his trip more cheaply.

    This ad of National’s – I dunno. Jacinda’s got the female vote sewn up just by being female. There was coverage of her visiting Nelson again yesterday to find out what people need & show support & solidarity with those affected by this bush fire. It included a brief clip of her sitting on the floor with some young schoolkids, animatedly engaged with them, cheering them up & smiling & listening. She just looked very natural at it.

    Maybe the Nats have given up trying for the females & are happy to just try for the bloke & misogynist vote. It has got attention, it certainly highlights the abject failure of Kiwibuild to get up & running, but it’s a clanger for National (so, Bridges) as well with females who aren’t hardcore National voters.

    Their cartoon Simon ad was nuts. I can’t even remember what it was about now – but I DO remember the impression they thought Simon was so uninspiring in the flesh they were better off using a cartoon character. Man that smacked of desperation – whatever the intention was it was a dumb move.

    • There are a lot of adverts on TV that depict men as stupid, lame, incompetent dorks.

      The target market for fast food in particular seems to be stupid people, especially men.

      • Alan Wilkinson

         /  February 15, 2019

        Yes. I presume they are targeted at stupid women.

      • Kitty Catkin

         /  February 15, 2019

        I can’t believe the one where many of the customers are very fat, verging on obese. Not a great advertisement for the product.

        There’s one where a girl thinks that her boyfriend is going to bring out the engagement ring and he brings out a bread roll….sexist ad, shows man as crass fool.

    • David

       /  February 15, 2019

      Not sure about your female company Gezza but she seems more unpopular with women than the men in my cohort. They find her vacuous and they felt she lied about the pregnancy and I guess that is because most women have to plan their pregnancy around life where as she did it the other way around which for mere mortals can cause issues.

      • Gezza

         /  February 15, 2019

        She’s possibly not as highly regarded with the older, professional, and/or the very well-off cisgendered female persons, as she is with the younger females, intersexers, freaks & weirdos (some of them will party vote Green & candidate vote Labour) & with the receptionists & office worker mums with kids at uni or in creches David. The ones who will refuse to vote for whoever their hubby wants them to on principle.

  6. alloytoo

     /  February 15, 2019

    I note the objection appears to be that a man was explaining the failure of the policy, not that the information was incorrect.

    Who’s supposed to be sexist again?

    • Kitty Catkin

       /  February 15, 2019

      What about the ad where a man and a woman are side by side doing something to do with travel…she, of course, does it easily and swans off, smiling smugly. There are many ads like this.

      I don’t see it as sexist when a man explains something to me, Surely this is unisex, so to speak. People who know tell people who don’t. I have told several people how to shape a chair cover by doing what’s called a puppy ear.

      I haven’t seen the whole of this ad, but the idea that they’d have to build 33 houses a day for 10 years was a brilliant illustration of how KiwiBuild can’t possibly work.

  7. Blazer

     /  February 15, 2019

    heard shrieking,squeaking Nat party shill-Hosking on about the failure of Kiwibuild and how it had affected private developers who,he said,had to offer bribes to move their properties.

    Um wonder if they ever thought of…lowering…the price!

    • High Flying Duck

       /  February 15, 2019

      The government is displacing private industry with a woeful attemp at house building. This has the effect of decreasing private activity as well as adding very little of benefit to the housing stocks. Kiwibuild is not governed by actual demand and supply constraints – the government just wants to knock up housing where it can to meet its underdone targets.
      The fact it is doing it in a softening market makes it worse and will lead to businesses going under.

      • Blazer

         /  February 15, 2019

        efficient business…meets the market ,does it not?

        Hosking’s in between giggling like a schoolboy…pointed out that houses in Wanaka already built can not be shifted at even 100k under the market rate!

        When a business goes under ,Capitalism decress the market is…working..its all ABOUT EFFICIENCY.APPARENTLY.

        • High Flying Duck

           /  February 15, 2019

          When a business goes under because the Government steps in and disrupts the market, it is not capitalism Blazer.

          • Blazer

             /  February 15, 2019

            What do you call the Govt stepping in to provide accomodation supplements to maintain landlords investments…then Duck?

            to me this phrase sums up..Capitalism…’more Doctors smoke Camels…than any other..brand’!

            • David

               /  February 15, 2019

              Same problem Blazer, if the government freed up the land supply and simplified pretty much everything in the construction industry we could build houses for the same price as say Queensland where its half what it costs here.
              Do that and there would be no need for the stupid accommodation supplement or at least a very much smaller one.

            • Alan Wilkinson

               /  February 15, 2019

              You mean capitalists let people smoke themselves to death whereas socialists just shot them?

            • Blazer

               /  February 15, 2019

              @David…so why doesn;t the Govt …do what you suggest?
              Could it be landbankers,virtual monopolies on building materials,and maintaining high prices to benefit the FIRE industry!

            • Kitty Catkin

               /  February 15, 2019

              The ads with smoking doctors were in the 50s, I think.

              The Te Kauwhata houses where people are being offered bribes should be approached with caution. I know two people who live near them and the ones they have seen are likely to be extremely damp (to put it mildly) because of where they are being built ! TK is a lovely village, but I wouldn’t live in those houses.

            • High Flying Duck

               /  February 15, 2019

              If land was freed up, there would be no benefit in land banking Blazer. It is the artificial restrictions that make it profitable.

            • Blazer

               /  February 15, 2019

              which land do you want ‘freed up’?

    • Kitty Catkin

       /  February 15, 2019

      I wonder if that’s why the bribes are being offered,

  8. Blazer

     /  February 15, 2019

    National should try this ad ..instead…

  1. Making mountains out of malehills over advert but little defence of KiwiBuild — Your NZ – NZ Conservative Coalition