‘Let’s keep moving’ and the Jacinda movement

The Labour Party are launching their election campaign this weekend. It’s no surprise to see it based on Jacinda Ardern – framed as ‘Jacinda and our movement’.

But their ‘Lets keep moving’ campaign slogan seems a bit uninspiring.

Today Jacinda Ardern announced our slogan for the 2020 election campaign. Our plan to rebuild New Zealand is already in action, so on September 19 let’s keep up this momentum, and let’s keep moving

Ardern’s personality and charisma drastically turned the Labour campaign around from pending disaster to recovering enough to be able to form a government in 2017, and her popularity kept the party polling up through this term, until both soared on the back of Ardern successfully fronting the Covid-19 pandemic.

Their Facebook launch promotes the slogan and Ardern:

As does their new pinned post:

 

The slogan has been spun off their Covid recovery promotion from last month:

Getting New Zealand moving again: June 2020

We wrapped up the first half of 2020 with a busy month, taking additional steps to support New Zealanders as we continue with our economic recovery. We rolled out targeted packages to support key industries like tourism and construction, helped create jobs in the environmental and  agriculture sectors, and set out our plan to support Kiwis to retrain and upskill with free trades and apprenticeships training.

Ardern was always going to be central to the Labour campaign. If Covid remains under control recovery from the effects of the lockdown will also continue to be promoted.

An unknown is how the New Zealand economy will look in two months as the campaign climaxes and an extended voting period begins.

If there is a surge in job losses after the wage subsidies run out that could impact but the effects of that may not be clear until after the election.

Ardern will give her conference/campaign opening speech this afternoon.

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30 Comments

  1. John J Harrison

     /  5th July 2020

    Let’s Keep Moving — to bankrupt our country with our financial ineptitude.

    Reply
    • Duker

       /  5th July 2020

      So Bill spending all that money during a boom to leave $80-90 bill debt when half the last 9 years was a boom was Ok then ?
      At least Cullen had the gumption to pay down debt in his boom …oh and fund the Future Super with $7-8 bill which is now worth $45 bill nest egg. What nest egg did English and Key leave or paid off debt ? The last budget was another $6 bill of new borrowing as well as churn of old debt.

      Reply
      • Let’s Keep Moving towards record unemployment that we moved to create in the first place.

        Reply
        • Duker

           /  5th July 2020

          US is 12% , while NZ might be at 7% like Australia….. was that what you compared to
          Wake up to the real world

          Reply
    • John; look at the way the > is pointing ! 😀

      Reply
    • Blazer

       /  5th July 2020

      I presume you know the difference between a surplus and a deficit….National run straight line
      deficits…and Labour straight line…surplus.

      Reply
      • Dream on; where have you been for the last few months ? Have you really not heard of the tens of billions borrowed by Labour and the rise in unemployment ? That’s not a surplus, it’s a massive DEBT.

        Labour – flatline, you mean.

        Reply
  2. Alan Wilkinson

     /  5th July 2020

    “Jones for Jobs” up here. Doesn’t say they will be in the Serious Fraud office.

    Reply
  3. David

     /  5th July 2020

    Sounds like a slogan for a Metamucil advertising campaign.

    Reply
  4. Corky

     /  5th July 2020

    Er, let’s take it to them Tories..comrades.

    Reply
  5. Gezza

     /  5th July 2020

    One could have quite a lot of fun with this “Let’s keep moving” slogan in opposition. On its own it means nuthink. In terms of the last campaign’s policy achievements or results, it’s got sumpthink for everyone, supporters & detractors, & at election time anythink goes.

    Reply
  6. Brian Johnston

     /  5th July 2020

    The first thing She has to rebuild is her own damage.

    Reply
    • Duker

       /  5th July 2020

      Bridges and Seymour both supported the 4 week lockdown in parliament, closing the borders , shutting the factories, shops, and services…all of it.
      You may not like that they were followers not leaders but its the way it was.

      Reply
      • They did not support the extension to almost three months of lockdown at some level, and they didn’t support the cruelty and harshness of the lockdown or the incompetence of the quarantining. They didn’t support the rules changing constantly or the rest of the idiocy.

        They believed the PM when she said it would be four weeks. They should have known better, I admit, given her track record.

        Wasn’t it Bridges who wanted the testing and isolation at the border to be done from the start? But the PM said that her instinct told her to ignore ‘science and evidence’, and her instinct overruled the MoH who wanted Level 2 for four weeks. What do they know ?

        Reply
        • Fight4nz

           /  5th July 2020

          What a stuff up! Only country in the world with crowds at sports events. Gees wish they paid more attention to how Melbourne did it.

          Reply

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