Issues New Zealanders care most about – sustainability poll

In Better Futures Colmar Brunton is  “Celebrating a decade of tracking New Zealanders’ attitudes & behaviours around sustainability”.

Trends show an increase in people concerned about the effects of climate change, and a commitment to live a sustainable lifestyle.

In a poll run between 4 and 11 December 2018 asked what issues people care most about.

  • Build up of plastic in the environment 72% – up 9
  • The cost of living 68% – no change
  • The protection of New Zealand children 67% – down 1
  • Suicide rates 67% – up 3
  • Violence in society 65% – down 4
  • Pollution of lakes, rivers and seas 64% – up 4
  • Caring for the ageing population 63% – new
  • The protection of my personal data online 62% – new
  • Availability of affordable housing 61% – up 2
  • Not having access to good affordable healthcare 60% – up 2

Trend of New Zealanders who express high level of concern around the impact of climate change on New Zealand

  • 2009 – 36%
  • 2010 – 31%
  • 2011 – 29%
  • 2012 – 33%
  • 2013 – 34%
  • 2014 – 41%
  • 2015 – 40%
  • 2016 – 45%
  • 2017 – 48%
  • 2018 – 55%

Commitment to living a sustainable lifestyle:

  • 2015 – low 17%, medium 59%, high 24%
  • 2016 – low 10%, medium 65%, high 25%
  • 2017 – low 10%, medium 60%, high 30%
  • 2018 – low 5%, medium 53%, high 42%

Who will always/mostly go meat free:

  • 2014 – 4%
  • 2015 – 5%
  • 2016 – 6%
  • 2017 – 7%
  • 2018 – 10%

Switching to an electric car or hybrid:

  • 34% thinking about switching
  • 22% thought about it but probably won’t
  • 27% don’t want to switch
  • 14% haven’t thought about it or don’t know

‘Sustainable’ travel practices:

  • 71% shop locally
  • 67% walk for short journeys
  • 57% drive in a more fuel-efficient way
  • 20% take public transport
  • 20% cycle for short journeys
  • 19% carpool for work
  • 9% pay to offset carbon on flights
  • 6% scooter for short journeys

Impact of plastic:

  • 85% say reducing disposable packaging is the right thing to do
  • 77% say they can make a difference by reducing use of disposable packaging
    …but…
  • Only 1% who buy lunch use reusable containers all the time.

‘Kinder’ businesses:

  • 86% “It is important for me to work for a company that is socially and environmentally responsible”
  • 90% “If I heard about a company being irresponsible or unethical, I’d stop buying their products or using their services”

On employers caring about society:

  • 67% agree their employer has values they believe in
  • 65% agree their employer actively supports society
  • 66% agree they would recommend their workplace to others