Simon Bridges promoted as cartoon caricature

I really wonder who thought presenting Simon Bridges as a cartoon character was a good idea.

“Gidday, I’m Simon” sets a cringey scene.

It is unlikely to enhance his image as a serious political proposition. Probably the opposite.

And it has

Promoting a party leader and aspiring Prime Minister as a dopey cartoon character is a great idea…said nobody…ever.

The cartoon really does start with “Gidday, I’m Simon” – voice and subtitle. It continues “I know Kiwis are finding it increasingly difficult to get ahead…”

With this sort of cringe Bridges is likely to find it increasingly difficult to get ahead in political leadership.