‘Let’s keep moving’ and the Jacinda movement

The Labour Party are launching their election campaign this weekend. It’s no surprise to see it based on Jacinda Ardern – framed as ‘Jacinda and our movement’.

But their ‘Lets keep moving’ campaign slogan seems a bit uninspiring.

Today Jacinda Ardern announced our slogan for the 2020 election campaign. Our plan to rebuild New Zealand is already in action, so on September 19 let’s keep up this momentum, and let’s keep moving

Ardern’s personality and charisma drastically turned the Labour campaign around from pending disaster to recovering enough to be able to form a government in 2017, and her popularity kept the party polling up through this term, until both soared on the back of Ardern successfully fronting the Covid-19 pandemic.

Their Facebook launch promotes the slogan and Ardern:

As does their new pinned post:

 

The slogan has been spun off their Covid recovery promotion from last month:

Getting New Zealand moving again: June 2020

We wrapped up the first half of 2020 with a busy month, taking additional steps to support New Zealanders as we continue with our economic recovery. We rolled out targeted packages to support key industries like tourism and construction, helped create jobs in the environmental and  agriculture sectors, and set out our plan to support Kiwis to retrain and upskill with free trades and apprenticeships training.

Ardern was always going to be central to the Labour campaign. If Covid remains under control recovery from the effects of the lockdown will also continue to be promoted.

An unknown is how the New Zealand economy will look in two months as the campaign climaxes and an extended voting period begins.

If there is a surge in job losses after the wage subsidies run out that could impact but the effects of that may not be clear until after the election.

Ardern will give her conference/campaign opening speech this afternoon.