‘The Message’ is clear

Russell Brown has posted The Message at Public Address, giving an account of sorts of Phil Goff’s launch of his campaign for the Auckland mayoralty.

They message he is trying to convey is quite clear. His intro:

The announcement of Phil Goff’s intention to seek the Auckland mayoralty yesterday was able and organised. Various important constituencies were represented in the room, the messaging was precise and the first person to be greeted by name in the candidate’s speech was the present deputy mayor, Penny Hulse. So she’s on board.

Later:

Goff was at pains to emphasise that yesterday was not a campaign launch, merely the announcement of his candidacy. Policy will come with the launch proper, next year. He has already drawn some clear lines: finance the CRL more quickly, prevent Port expansion into the harbour, don’t privatise Watercare. But he will need to take good advice on what he chooses to say around the complexities of the Unitary Plan, the Auckland Plan and the Long Term Plan before having to actually state policy on them. Populism gets very perilous in that area, especially when you’re promising “protection for areas of high heritage value.”

But yesterday’s launch was competent and confident. After he spoke, Goff circulated easily for photographs while the press waited at the door of the room. His meeting and greeting completed, he turned, strode to the door and delivered his lines. He clearly does know how this is done.

Is Russell Goff’s media adviser? Did he arrange the media event? Whether he did or not his message is quite clear.

I can’t see any dosclosure so he must just be a interested observer, albeit quite keen on Goff’s bid for the mayoralty.