Labour staff appointments

Andrew Little has made two appointments to vacant positions in the Labour leader’s office.

Chief of Staff – Neale Jones

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Jones has been upgraded from his current job of Political Director in Little’s office.

Te Reo Putake has some detail at The Standard:

Excellent appointment for Chief of Staff. I’ve known Neale for years and he is a top bloke and good value for the job. I know he also worked with Andrew Little at the EPMU, modernising that union’s comms, and, clearly, they both work together well. I predict good things for Labour.

TRP has been predicting good things for Labour for years. He might be right about it one day.

Modernising the Labour Party may be a lot bigger challenge than modernising union’s comms.

Labour stalwart Greg Presland:

Neale is really good. Safe pair of hands and dedicated to the cause.

So Jones strengthens the EPMU influence in Labour. Some, especially those with union connections, will like that. Others may be less enthusiastic.

Now shunned ex-Labour member Phil Quin tweeted:

The appointment of Neale Jones, a dyed-in-the-wool loyalist, is testament to Andrew Little’s utter impregnability as Labour leader.

Also from Twitter Stephanie Rodgers (who works in union comms):

Nice one, comrade

Little became Labour’s leader due to the crucial Union vote (affiliate unions have 20% of that vote).

Chief Press Secretary – Mike Jaspers

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From NZH Labour confirms senior positions including chief press secretary

Mike Jaspers will be chief press secretary, filling a position that has been vacant since Sarah Stuart left in May after little more than a year in the role.

Jaspers works in communications for New Zealand Rugby including when New Zealand hosted the Rugby World Cup in 2011.

He has experience in Parliament – previously working as a press secretary for Sir Michael Cullen in 2006/07, and before that in Parliament’s press gallery for TVNZ.

It’s understood Little previously tried to hire Jaspers after he became Labour leader.

From a different sort of union, the Rugby Union.

Jaspers has been given the most attention by journalists and media who seem to rate him highly. The Standard reaction was more wary. Bill:

Fair to say “Neale Jones good, Mike Jaspers…jury out”?

Jaspers was very effective with the Rugby Union. This may pose a bigger challenge. He has to fill a void and somehow transform how Little and  Labour are presented.

One thing both Jones and Jaspers will need to try and overcome is the negativity that has oozed from Labour from the top down. On his return from a visit to Canada Little indicated that he was keen to follow Justin Trudeau’s positive methods.

Party comms can’t control what is said in social media but they can try to influence it. It desperately needs a positive makeover.

A comment on The Standard’s New lineup for Labour Leader’s office thread is a symptom of an entrenched problem of Labour’s image of vicious intolerance.

He is a semi-literate, trolling muppet, like Pockish Rogue and Maninamuddle. Their new tactic is to derail by being friendly and matey. Why else are they constantly cackling away on nearly every thread on this site?

A new form of Peter George.

Don’t respond to their apparent friendliness. Study the ways of One Anonymous Bloke. He identifies these sleazebags early in the piece and gives them hell. We all need to. Tell them to fuck off.

Friendly bad, fuck off good, so ‘In Vino’ and others seem to think.

Little recently very publicly branded ex-Labour members Quin and Wellington mayoral candidate as right wing traiters and and effectively told them to “fuck off”.

Enticing people like them, like me, and like thousands of other ex-Labour voters, to consider ticking Labour again will be a big challenge for Jones and Jaspers.

While some at the Standard are enthusiastic about these new appointments, hoping they finally have a ‘game changer’, shit continues to be thrown around their nest and elsewhere in social media.

Jones needs to reform the attitude of the party from within and from the top down.

Jaspers needs to present to the public a far more positive Labour, and to somehow paper over the crackpots.