1 News and media re-branding

Re-branding a media organisation is a major and complex task, so careful thought presumably has to go in to decisions to change brands.

3 News changed to Newshub in February this year and that seems to have worked successfully enough, although I don’t know whether many people care or not. I doubt that it helps improve the number of viewers much if at all.

TVNZ has gradually been re-branding TV1 to TVNZ 1 and One News as 1 News over the past few days. This must be a major exercise, complicated by social media where many people now access news.

They have changed all their own on-screen graphics, and I see that Sky now uses their new names.

While online they have changed their logos their URLs seem to be more complicated. Their website still uses  http://www.tvnz.co.nz/one-news:


This is what you get when you try http://www.tvnz.co.nz/1-news or http://www.tvnz.co.nz/1news:


On Twitter they have changed their name and graphics but still use their old handled:


But if you try https://twitter.com/1newsnz you get https://twitter.com/account/suspended so they mustn’t have rights to that handle (our doubt that a new account has been suspended).

https://twitter.com/1-newsnz doesn’t exist.

They have been able to switch their handle on Facebook:


That’s half of an awful mess of a graphic.

Does any of this matter?

How do you access news websites? Via Favourites? Via Twitter or Facebook? Or by Google?

We used to have easy access to two TV news sites, one or two newspapers (when they were only paper) and a few radio stations.

Now via satellite TV and especially via the Internet we have access to a huge number of news options. Does the name of the media organisation matter much if at all?

I have become far more content orientated rather than source driven. I don’t care much who delivers the news as long as it’s the type and quality of news I want.

I specifically seek TVNZ content sometimes, mainly for Q & A, but that doesn’t use the 1 news branding.

All I care about on broadcast TV is ‘1’ or ‘3’ or ‘4’ or whatever channel I want, but also commonly just browse the channels.

Branding is pretty much irrelevant to me, I’m looking for content and quality.

While TVNZ has changed their number 1 channel branding the One-News (1 News) website looks much the same – very messy. I don’t choose to use it based on it’s presentation, and their news is often lacking in detail, they seem to want you to view their video, presumably so you view their video advertising.

I don’t care about 1 News versus One News. If they come up with some decent news coverage I might be interested.

Incidentally having just researched all their website content no news items attracted my attention enough to get me to look further.