Breaking: news as we knew it

On Twitter today NZ Herald went overboard with ‘breaking’ news about one of their main competitors, Mediaworks :

@nzherald

#BREAKING MediaWorks announces the end of 3News, to be replaced with Newshub Live. More soon

But it was soon pointed out:

.@nzherald They announced it October last year

They linked to this (30 October 2015) – MediaWorks reveals new multi-platform news service.

MediaWorks today revealed its new news service which will launch in early 2016.

Newshub will be a multi-platform TV, radio and digital news service, transforming MediaWorks’ award-winning 3 News and RadioLIVE News services into a combined organisation, beginning with the move to an integrated newsroom later this year.

The service will provide the latest news and in-depth analysis across one of New Zealand’s largest media organisations.

“We are bringing an entire organisation together from the TV, Radio and Digital newsrooms with a clear vision of how we can best serve the evolving New Zealand audience,” said MediaWorks Group CEO Mark Weldon.

The launch date is what was announced today – Multi-platform news service Newshub to launch February 1

MediaWorks’ new multi-platform news service will launch on February 1.

Newshub, an integrated digital, TV and radio news service, will provide breaking news and in-depth analysis across MediaWorks’ TV and radio channels, as well as online through a mobile app and website, the company says.

Newshub Live at 6pm will be presented by Mike McRoberts and Hilary Barry, while Jeff McTainsh will present Newshub Midday.

“Journalism is all about communities, and with our integration our ‘community’ has just got a lot wider,” McRoberts says.

Newsworthy will be rebranded as Newshub Late, and be hosted by Samantha Hayes. The weekend news bulletin will be hosted by Melissa Davies and Tom McRae, both of whom are returning from overseas posts.

The service will also provide news content across other programmes, such as Paul Henry and will place a strong emphasis on digital.

3 News was struggling to retain audience, as are most traditional media in a rapidly changing world. They had already tried a cross platform approach with Paul Henry’s morning television also broadcast over radio as well as promoting online content.

A danger for TV3 is turning off traditional viewers and failing to attract the new breed of Internet and smart phone users.

But the large media organisations have to try something to stay relevant in a diversifying media world where users are very easily distracted or diverted.

One thing that needs immediate attention is how they present their new brand. Newshub was criticised for being easily mis-recognised as…

  • New shub
  • New shrub

…and other things.

Is this Mike McRoberts’ new shub (shower with tub)?

The logo is clearer…

NewshubLogo

…but as text on Twitter and in news reports Newshub is not clearly defined.