The new look Whale Oil – as it should be

A new look to whaleoil.co.nz

A well deserved response. It’s worth reading all of Chapter 27, but here’s the final say:


Since the publication of Whale Oil, the book, there’s no question Matt’s life has changed. He is now generally perceived for who he is, and no longer for what Slater’s blog said he was, and he reaps the benefits of that every day, every time he gets a new client, every time someone reads the book and sends him a friendly message. And yet the exercise of holding Slater to account was, he says, a kamikaze effort. Winning against Slater in the High Court, finding justice for himself, was a massive victory but whether he can claw his way back to financial stability and to a sense of peacefulness for his family remains an open question.

I know he’s doing it tough. I probably know it better than anyone outside his family, after my four years of almost daily contact with this indefatiguable man; yet I can’t believe he won’t do what he always does: tough it out, battle through, do something audacious that will — somehow — save the day.

And so we arrive back at this masterstroke – this takeover of the whaleoil blogsite. What’s in it for Matt? Why would he bother? The toxic stuff once written up here about him is long gone, thanks to Matt’s efforts through the courts. The whaleoil site itself is worth nothing now, but it’s also worth everything.

All those other people, the ones who like Matt were slandered, bullied and humiliated on that blog over all those years — the horrible stories about them are still out there, recurrent reminders of vicious attacks. People like the woman I interviewed who was still too shaky to tell me what had happened but who simply googled herself and silently showed me the result on her phone; people like Scott Poynting, who knows that anyone googling him runs immediately into the whaleoil accusations against him. There are many, many such people.

All of that will — after Matt’s won the required court orders — be gone. Because the internet never goes away they will never be completely destroyed, but they will be gone from casual searches.

All the nasty stories, the lies and the taunts, will be pulled down.

This site — whaleoil.co.nz — now serves as a perpetual memorial to the injustices inflicted on all those people, and to Matt’s long battle to curtail falsity, bullying and manipulation.

That is a very fine ending.

Click here to get a copy of Whale Oil by margie thomson